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For Companies At a Glance
- Tasks: Lead marketing analytics, optimise customer acquisition and retention, and mentor a Senior Analyst.
- Company: Join a global consumer brand undergoing exciting transformation and growth.
- Benefits: Competitive salary, bonus, and benefits with remote work flexibility.
- Why this job: Make a real impact on marketing strategies and customer experiences in a dynamic environment.
- Qualifications: Experience in B2C marketing analytics, strong SQL skills, and stakeholder management.
- Other info: Opportunity for career growth in a supportive and innovative team.
The predicted salary is between 80000 - 90000 £ per year.
We\’re partnering with a leading name in digital entertainment , renowned for creating deep, engaging products across PC, console, mobile, and subscription platforms . With millions of users worldwide, they\’re seeking a hands-on Lead Marketing Analyst to drive smarter decisions across their ecosystem.
About the RoleYou\’ll work across web, app, and digital products – not just reporting, but shaping how players engage, subscribe, and stay connected . You\’ll be leading marketing analytics projects within the business, covering areas like uplift, LTV, incrementality, MMM, and attribution , to generate actionable insights that influence strategy at scale.
What You\’ll Need
Strong SQL skills and expertise in data visualization
Experience across multiple platforms – web, app, PC (not just web analytics)
Experience driving marketing analytics projects (uplift, LTV, incrementality, MMM, attribution)
Background in mobile gaming or consumer app
Experience in a start-up or scale-up environment is a plus
If you\’re ready to make an impact in a fast-growing digital entertainment company, send your CV to riversteytler@harnham.com to register your interest.
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Lead Marketing Analyst employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Marketing Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Use real-life examples from your past experiences to demonstrate how you've driven marketing success.
✨Tip Number 3
Don’t just apply and wait! Follow up on your applications with a friendly email. It shows your enthusiasm and keeps you on their radar. Plus, it’s a great way to ask if they need any more info from you.
✨Tip Number 4
Check out our website for the latest job openings. We’re always looking for talented individuals like you to join our team. Applying directly through us can give you an edge!
We think you need these skills to ace Lead Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Lead Marketing Analyst role. Highlight your experience in marketing analytics, especially in B2C environments. We want to see how your skills align with our needs!
Showcase Your Technical Skills: Don’t forget to showcase your technical abilities! Mention your experience with SQL and any data visualisation tools you’ve used. We love seeing candidates who can bring strong analytical skills to the table.
Highlight Leadership Experience: Since this role involves line managing a Senior Analyst, be sure to highlight any leadership or mentorship experience you have. We’re looking for someone who can inspire and guide others in their growth.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Harnham
✨Know Your Numbers
As a Lead Marketing Analyst, you'll need to demonstrate your expertise in marketing analytics. Brush up on key metrics like customer lifetime value (LTV) and marketing attribution. Be ready to discuss how you've used these metrics in past roles to drive business decisions.
✨Showcase Your Technical Skills
Make sure you highlight your technical abilities, especially with SQL and data visualisation tools like Power BI or Looker. Prepare examples of how you've used these tools to deliver actionable insights in previous positions. This will show that you're not just a numbers person but also a tech-savvy analyst.
✨Engage with Stakeholders
Since the role involves partnering with various teams, think about how you've successfully collaborated with stakeholders in the past. Prepare anecdotes that illustrate your ability to translate complex data into clear, actionable strategies that have positively impacted the business.
✨Mentorship Mindset
As you'll be line managing a Senior Analyst, it's important to convey your leadership style. Think about how you've mentored others before and be ready to discuss your approach to supporting their growth and development. This will show that you're not only focused on analytics but also on building a strong team.
