Head of Qualitative Research

Head of Qualitative Research

Full-Time 70000 - 110000 £ / year (est.) No working from home possible
Harnham

At a Glance

  • Tasks: Lead and innovate qualitative research, shaping insights for creative strategies.
  • Company: Join a dynamic creative, media, and insight agency with a strong reputation.
  • Benefits: Competitive salary, flexible working, and opportunities for professional growth.
  • Other info: Exciting opportunity to work with diverse sectors and develop advanced research techniques.
  • Why this job: Make a real impact by evolving qualitative research methodologies and leading a talented team.
  • Qualifications: Experience in qualitative research and team leadership required.

The predicted salary is between 70000 - 110000 £ per year.

I'm hiring a Qualitative Research Lead to join a well‑established creative, media and insight agency, leading and evolving their qualitative capability. This is a pivotal hire, taking ownership of the qualitative function and shaping how insight is delivered across the business.

Salary: £70,000-£110,000 (flexible depending on experience). Location: Mansfield – 3 days per week onsite, with some travel for research and client work.

Role

You'll step into a team that already delivers strong core qualitative research but now needs someone to:

  • Expand into more advanced methodologies (ethnography, semiotics, cultural insight)
  • Lead and grow a team (currently 3, scaling to 5)
  • Bring fresh thinking into how insight supports creative and strategic outputs
  • Raise the quality, breadth, and impact of qualitative work

Responsibilities

  • Lead end‑to‑end qualitative research across multiple sectors
  • Design and deliver projects including ethnography, communities, depth interviews, and more
  • Bring new methodologies into the team (e.g. semiotics, cultural insight, behavioural approaches)
  • Deliver compelling, insight‑led narratives to senior stakeholders

Team Leadership & Growth

  • Line‑manage and develop a team of 3–5 qualitative researchers
  • Mentor, coach, and upskill the team
  • Support hiring and team growth

Client & Commercial Work

  • Act as senior qualitative lead across key accounts

Head of Qualitative Research employer: Harnham

Join a dynamic and innovative creative, media and insight agency in Mansfield, where your expertise as Head of Qualitative Research will be valued and impactful. With a strong emphasis on employee growth, you will have the opportunity to lead and mentor a talented team while expanding into advanced methodologies that enhance our qualitative capabilities. Our collaborative work culture fosters creativity and fresh thinking, making it an excellent environment for those seeking meaningful and rewarding employment.

Harnham

Contact Details:

Harnham Recruitment Team

We think you need these skills to ace Head of Qualitative Research

Qualitative Research
Ethnography
Semiotics
Cultural Insight
Team Leadership
Project Design and Delivery
Insight Generation