At a Glance
- Tasks: Lead and shape qualitative insights for major global brands.
- Company: Dynamic creative and brand communications business with a collaborative culture.
- Benefits: Competitive salary, autonomy in role, and exposure to senior leadership.
- Other info: Opportunity for innovation and progression in a creative environment.
- Why this job: Make a real impact on high-profile projects while growing your career.
- Qualifications: Strong experience in qualitative research and team leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
Qualitative Team Lead Nottingham (Hybrid, 3 days per week) £80,000 to £100,000
This is a rare opportunity to lead and shape a qualitative insight function within a business that seamlessly blends creative, strategy, and research. You will have the autonomy to define the qualitative offering while working on high-profile, global brands, with clear visibility at senior leadership level.
The Company
They are a well-established, large-scale creative and brand communications business with a significant in-house insight and strategy capability. Operating a collaborative, integrated model, they bring together creative, data, and research specialists to deliver impactful work for major international clients. The organisation is investing in growing its insight function, with qualitative research playing a central role in that evolution. You will join an environment that values curiosity, innovation, and commercial impact.
The Role
You will take ownership of the qualitative research function, leading both delivery and strategic direction. Responsibilities include:
- Leading and developing a team of qualitative researchers, with responsibility for hiring, coaching, and performance
- Designing and delivering high-quality qualitative research projects across a range of methodologies
- Partnering with account and strategy teams to support key client relationships and drive growth
- Playing a central role on major client accounts, contributing to insight-led decision making
- Introducing and scaling new methodologies, including ethnography, semiotics, and digital or UX research
- Contributing to proposals, pitches, and broader business development activity
- Ensuring high standards of storytelling, presenting insight that drives action
- Collaborating across creative, strategy, and data teams within a matrix structure
Your Skills and Experience
To succeed in this role, you will bring:
- Strong commercial experience in qualitative research within an agency environment
- Proven ability to lead, mentor, and grow a team or practice area
- Deep expertise across qualitative methodologies, with a creative and flexible approach
- Experience working with large, complex or global brands
- Confidence in senior client engagement and stakeholder management
- Commercial awareness, including involvement in proposals, pitching, or account growth
- Interest in innovation, with exposure to areas such as behavioural science, cultural insight, or emerging qual techniques
What They Offer
Opportunity to shape and grow a qualitative function with genuine autonomy. Exposure to senior leadership and involvement in strategic decision making. Strong existing client base with high-profile global work. Clear progression and the chance to expand influence across insight, strategy, and creative.
How to Apply
If you are interested in leading a high-impact qualitative function in a collaborative and creative environment, please apply with your CV.
Head of Qualitative Insights (197742) employer: Harnham
As a leading creative and brand communications business, we offer an exceptional work environment that fosters innovation, collaboration, and professional growth. Our hybrid model allows for flexibility while you take the reins of our qualitative insights function, working closely with high-profile global brands and senior leadership. Join us to shape impactful research strategies in a culture that values curiosity and creativity, all while enjoying clear pathways for career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Qualitative Insights (197742)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Qualitative Insights (197742)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
