At a Glance
- Tasks: Lead performance marketing strategy and manage a dynamic team to drive growth.
- Company: Join a premium health and wellness brand with a strong market presence.
- Benefits: Competitive salary, 20% bonus, and hybrid working model.
- Other info: Opportunity for career advancement in a growing company.
- Why this job: Shape the future of performance marketing in an ambitious consumer business.
- Qualifications: Strong DTC marketing experience and leadership skills required.
The predicted salary is between 90000 - 100000 £ per year.
This is an exciting opportunity to join a premium, science-led health and wellness business as its Head of Performance Marketing.
With the majority of its revenue generated through DTC and an established subscription model, the business is now investing in the next phase of its growth and strengthening its senior performance marketing capability.
THE COMPANY
The successful Head of Performance Marketing will join an established consumer health and wellness business with a differentiated product, strong brand recognition and an expanding customer base.
Having recently entered a new phase of investment and growth, the business is focused on scaling its DTC proposition while continuing to improve the experience it provides throughout the customer journey.
Performance Marketing sits within a broader Growth function encompassing CRM, Influencer Marketing, Affiliates, Product and Amazon.
The company already invests across Meta, Google, Tik Tok and Pinterest, supported by a combination of internal specialists and external agencies.
The business now requires an experienced performance marketing leader who can establish a clear strategy, connect activity across the wider customer journey and ensure marketing investment delivers sustainable commercial growth.
THE ROLE
Reporting directly to the Director of Growth, you will lead an existing Performance Marketing team consisting of a Performance Marketing Manager and Senior Performance Marketing Executive.
You will take ownership of the overall performance strategy, assessing the existing channel mix, agency relationships and internal capabilities.
You will advise senior leadership on where the business should invest, how performance should be measured and how the function should develop over time.
This is broader than a channel optimisation role.
The successful candidate will understand how paid media connects with creative, conversion, CRM, retention and customer lifetime value.
More specifically, you can expect to be involved in the following
- Developing and delivering the overall performance marketing strategy
- Leading and developing an existing team of two
- Managing activity across Meta, Google, Tik Tok, Pinterest and emerging channels
- Assessing the current agency model and determining which capabilities should be developed internally Owning performance marketing budgets, forecasting and commercial targets
- Improving customer acquisition efficiency across the complete journey
- Establishing robust measurement frameworks across CAC, LTV, payback and incrementality
- Moving performance assessment beyond platform-reported ROAS
- Working closely with CRM, Creative, Brand, Product and Ecommerce teams
- Developing a structured creative testing and optimisation strategy
- Advising the Director of Growth and senior leadership on investment priorities
- Identifying future capability and hiring requirements
- Supporting potential expansion into European markets over time
- YOUR SKILLS AND EXPERIENCE
The successful Head of Performance Marketing will have the following skills and experience:
- Strong performance marketing experience within a DTC or subscription-led business
- Previous experience leading a team or function
- Deep knowledge of paid social and paid search, particularly Meta and Google
- A strong commercial understanding of CAC, LTV, payback, retention and subscription economics
- Experience managing significant performance marketing budgets
- The ability to assess performance beyond individual platform metrics
- Experience connecting paid acquisition with the wider customer journey
- Strong agency management skills and experience assessing in-house versus outsourced capabilities
- Experience working closely with Creative teams to improve paid social performance
- Excellent analytical, strategic and stakeholder management skills
- The confidence to advise and challenge senior leadership
- Experience within health and wellness, food and drink or premium consumer products would be advantageous but is not essential
The business is open to either an established Head of Performance Marketing or an experienced Senior Performance Marketing Manager who is ready to step into their first Head of role.
- THE BENEFITS
- The successful Head of Performance Marketing will receive a salary of
20% annual bonus based equally on company and individual performance.
This is an outstanding opportunity to take ownership of performance marketing within an ambitious consumer business, lead an established team and play a central role in defining its future growth strategy.
- SURREY OR LONDON (HYBRID - 1 DAY PER WEEK)
- DESIRED SKILLS AND EXPERIENCE
Top skills
- Performance Marketing
- Digital Marketing
- Customer Acquisition
- Paid Social
- Paid Search
- Meta Ads
- Google Ads
- Direct-to-Consumer (DTC)
- Customer Lifetime Value
- Marketing Strategy
Additional relevant skills
- Subscription Marketing
- Growth Marketing
- Marketing Analytics
- Return on Advertising Spend
- Conversion Rate Optimisation
- Agency Management
- Ecommerce
- Team Leadership
- Customer Retention
- #J-18808-Ljbffr
Head of Performance Marketing employer: Harnham
Join a leading UK-based media organisation at the forefront of digital transformation, where your role as Director of Streaming Product and Growth will be pivotal in shaping the future of their subscription services. With a strong emphasis on innovation and a collaborative work culture, you'll have access to significant growth opportunities, competitive salary packages, and a performance-based bonus structure, all while working in a dynamic environment that values data-driven decision making and customer-centric strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
