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For Companies At a Glance
- Tasks: Lead data-driven marketing strategies and optimize performance through insights.
- Company: Join a respected telecommunications company known for innovation.
- Benefits: Enjoy remote work options and a competitive salary up to £65,000.
- Why this job: Make an impact by shaping media strategy and influencing decision-making.
- Qualifications: Experience in marketing analytics and strong analytical skills required.
- Other info: No coding skills needed; focus on strategic insights and collaboration.
The predicted salary is between 39000 - 91000 £ per year.
MARKETING EFFECTIVENESS MANAGER
Up to £65,000 + Benefits
Remote Working Options
THE COMPANY
We are proud to support a well-established and highly regarded telecommunications business in their search for a Marketing Effectiveness Manager. This exciting role focuses on leveraging data-driven insights to optimize marketing strategies and drive business performance. You will play a pivotal role in shaping media strategy through expertise in Marketing Mix Modelling (MMM), incrementality testing, and audience analysis.
This is a strategic, insights-focused position and does not involve hands-on coding (e.g., no SQL, Python, or R required).
THE ROLE
As the Marketing Effectiveness Manager, you will have the opportunity to influence high-level decision-making and contribute to the company\’s success by transforming complex analytical findings into actionable recommendations. Key responsibilities include:
- Translating sophisticated data analyses into clear, impactful insights tailored for senior leadership and cross-functional teams.
- Designing and implementing comprehensive measurement frameworks to evaluate the effectiveness of multi-channel media campaigns.
- Collaborating with internal stakeholders to embed media effectiveness insights into the strategic planning process.
- Partnering with external agencies to develop and execute advanced testing methodologies, including incrementality testing, audience segmentation, and experimental designs to refine marketing strategies.
YOUR SKILLS AND EXPERIENCE
The ideal candidate for the Marketing Effectiveness Manager role will bring the following skills and expertise:
- Demonstrable experience in marketing analytics, media effectiveness, or a similar role within a fast-paced, data-driven environment.
- Strong background in Marketing Mix Modelling (MMM), incrementality testing, and audience testing techniques.
- Outstanding analytical and problem-solving skills, with the ability to distill complex data sets into actionable recommendations.
- A strategic mindset with excellent communication skills to engage and influence stakeholders at all levels.
WHAT\’S IN IT FOR YOU?
- Competitive salary of up to £65,000.
- A comprehensive benefits package, including additional perks to reward and support your professional and personal growth.
- An opportunity to work for a renowned organization with a focus on innovation and cutting-edge marketing strategies.
HOW TO APPLY
If this opportunity resonates with you and aligns with your skills and experience, we\’d love to hear from you! Please express your interest by submitting your CV to Daniel Abbasi via the apply link below.
Harnham | Marketing Effectiveness Manager employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Harnham | Marketing Effectiveness Manager
✨Tip Number 1
Familiarize yourself with the latest trends in marketing analytics and effectiveness. Understanding current methodologies like Marketing Mix Modelling (MMM) and incrementality testing will help you speak confidently about your expertise during discussions.
✨Tip Number 2
Network with professionals in the telecommunications and marketing analytics sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals that may enhance your application.
✨Tip Number 3
Prepare to discuss how you've transformed complex data into actionable insights in previous roles. Be ready with specific examples that showcase your analytical skills and strategic mindset, as these are crucial for the role.
✨Tip Number 4
Research the company’s recent marketing campaigns and their performance metrics. This knowledge will not only demonstrate your interest in the role but also allow you to suggest tailored strategies during your conversations with the hiring team.
We think you need these skills to ace Harnham | Marketing Effectiveness Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Marketing Effectiveness Manager position. Tailor your application to highlight relevant experiences in marketing analytics and media effectiveness.
Craft a Compelling CV: Your CV should clearly showcase your experience in marketing analytics, particularly in areas like Marketing Mix Modelling and incrementality testing. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific skills that align with the job description, such as your analytical abilities and strategic mindset, and how they can contribute to the company's success.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors or typos. A polished application reflects your attention to detail and professionalism, which are crucial in a strategic role.
How to prepare for a job interview at Harnham
✨Understand Marketing Mix Modelling
Make sure you have a solid grasp of Marketing Mix Modelling (MMM) concepts. Be prepared to discuss how you've used MMM in past roles to drive marketing effectiveness and optimize strategies.
✨Prepare Data-Driven Insights
Think about specific examples where you've transformed complex data analyses into actionable insights. Be ready to explain how these insights influenced decision-making at a senior level.
✨Showcase Collaboration Skills
Highlight your experience working with cross-functional teams and external agencies. Discuss how you've successfully embedded media effectiveness insights into strategic planning processes.
✨Communicate Clearly and Confidently
Since this role involves engaging with stakeholders at all levels, practice articulating your thoughts clearly. Use straightforward language to explain complex concepts, ensuring your communication is impactful.
