Digital Product Analyst

Roles & Responsibilities:

• Analyse user behaviour and product performance data to inform strategic decisions and optimise the digital product experience.

• Design, implement, and evaluate A/B tests to measure the impact of product changes and improvements.

• Collaborate closely with product managers, UX designers, and developers to translate data insights into product features and enhancements.

• Monitor and report on key performance indicators (KPIs) using tools like Google Analytics and other analytics platforms.

• Identify trends, opportunities, and potential risks in product data to support business growth and customer satisfaction.

Requirements:

• Proficient in SQL for querying and manipulating large datasets to extract meaningful insights.

• Hands-on experience with A/B testing frameworks and methodologies to drive data-driven product decisions.

• Strong expertise in Google Analytics, including setting up custom reports, dashboards, and tracking user journeys.

• Proven experience working in B2B environments, understanding complex buyer journeys and business metrics.

• Excellent analytical mindset with the ability to communicate insights clearly to both technical and non-technical stakeholders.