Digital Demand Generation Manager

This is a digital marketing role with responsibility for acquisition across CRM, web, and email channels. The position is suited to someone who has owned delivery, been accountable for outcomes, and enjoys working across different areas of an in-house marketing function.

The Company

They are a fintech investing in digital marketing, customer acquisition, and marketing technology. Their marketing team works closely with product, technology, and commercial stakeholders to deliver measurable results. This role offers broad exposure across channels and the opportunity to take ownership of key digital initiatives.

The Role

• Own delivery and performance across CRM, website, and email marketing activity.
• Manage campaigns focused on customer acquisition and engagement.
• Use data, reporting, and analytics to inform decisions and prioritise activity.
• Work with internal stakeholders and external partners to deliver digital projects.
• Manage and optimise marketing technology platforms, workflows, and customer journeys.
• Support paid media activity where required, working alongside specialist agencies or partners.
• Take ownership of key deliverables and report on performance against objectives.

Your Skills & Experience

• Client-side digital marketing experience and experience working with tools like Salesforce and HubSpot.
• Experience owning delivery and being accountable for commercial or campaign outcomes.
• Strong CRM and website marketing experience.
• Good understanding of marketing technology platforms, analytics, and reporting. Working with direct mail, search and AEO/GEO.
• Experience using data to drive activity across multiple channels.
• Ability to work with a range of stakeholders across the business.
• Comfortable receiving feedback and operating in a fast-paced environment.
• Paid media experience is a nice to have in this role.