Digital Data Analyst

Digital Data Analyst (Website Analytics)

Burton Upon Trent / London – Hybrid (1–2 days onsite)

Up to £50,000

The Company

A well-known hospitality brand is growing its digital analytics function and looking for a hands-on Digital Data Analyst to join the team. You’ll be the go-to for web analytics across 80+ sites — helping the business truly understand how customers interact online and where the biggest opportunities lie to improve performance.

The Role

You’ll play a key part in improving the digital customer journey through cleaner data, sharper insights, and smarter reporting.

Expect to get involved in:

• Building dashboards and reports in GA4, SQL, Looker, and Power BI
• Analysing user drop-off points and conversion trends
• Validating tracking and debugging tags to ensure data integrity
• Pulling data from multiple sources to build a clear digital performance picture
• Partnering closely with marketing, product, and development teams to influence strategy

Your Skills

You’ll need:

• Strong hands-on experience with GA4 – you use it daily and know your way around custom reporting
• Solid SQL skills for querying and analysis
• Experience with Looker or Power BI – you can showcase dashboards you’ve built
• A knack for data validation and tag debugging
• The ability to translate insights for non-technical stakeholders

Working Setup

• Hybrid – 1–2 days a week onsite between Burton Upon Trent and London
• Expect around 2 days per month in Burton for key stakeholder sessions
• Flexible setup, but the team values regular in-person collaboration

Why Apply?

You’ll be joining a forward-thinking, data-driven team at the heart of a household hospitality name. It’s a role where your insights will directly shape how millions of customers experience the brand online — and you’ll get the tools and support to make it happen.