Digital Analyst

Job Title: Digital Analyst

Location: Hybrid (3 days WFH, 2 days in London office)

Salary: £45,000 + on-target bonus

Sponsorship: Not available

The Company

Join a leading global health & beauty retailer with a strong presence across Asia and Europe. Operating a large network of stores and digital platforms, the business owns several major subsidiary brands and is focused on driving innovation across its digital channels.

The Role

As a Digital Analyst, you\’ll play a key role in optimising the online customer journey through in-depth analysis using GA4. Reporting to the Customer Digital Analytics Lead, you’ll work cross-functionally to provide insights that support decision-making and improve digital performance across multiple business units. This role is ideal for someone who’s technically strong, commercially aware, and confident working with a wide range of stakeholders.

Key Responsibilities

• Analyse the customer journey and website performance across key KPIs (sales, transactions, engagement).
• Lead GA4 audits, implementations, and reporting – becoming the subject matter expert within the team.
• Build and maintain dashboards using Power BI, Tableau, or Looker.
• Support A/B testing initiatives and provide actionable recommendations to enhance the digital experience.
• Collaborate with internal teams to present findings and influence strategy.
• Stay informed on digital and retail trends, customer behaviour, and market dynamics.

Required Skills & Experience

• Strong GA4 experience – implementation, auditing, and analysis.
• Proficiency in data visualisation tools such as Power BI, Tableau, or Looker.
• Solid understanding of A/B testing and using data to optimise performance.
• SQL experience, within BigQuery
• Strong stakeholder management skills – confident communicator who can explain complex data clearly.
• Commercially minded with a curiosity for eCommerce and customer behaviour.
• Experience in the retail or eCommerce sector.
• Exposure to app analytics and omnichannel customer data.

What’s on Offer

• Base salary up to £45,000 + bonus
• Hybrid working (3 days from home)
• Work with a global, digitally forward business