At a Glance
- Tasks: Analyse customer data to drive insights and improve experiences.
- Company: A growing, customer-focused organisation with a strong data culture.
- Benefits: Competitive salary, opportunities for growth, and a focus on personalisation.
- Other info: Join a dynamic team where your analysis directly influences business success.
- Why this job: Make a real impact by shaping customer strategies through data-driven insights.
- Qualifications: Experience in customer insight and proficiency in SQL and Python.
The predicted salary is between 50000 - 55000 £ per year.
This is an exciting opportunity to join a data-led organisation where customer insight is central to driving commercial performance and improving customer experience.
THE COMPANY
They are a growing, customer-centric organisation operating across a large network of consumer-facing locations. With a strong focus on personalisation and service quality, they use data to continuously improve engagement, retention, and lifetime value.
THE ROLE
As a Customer Insight Analyst you will play a key role in shaping how data informs decision making across marketing, operations, and customer strategy, with a clear line of sight to business impact. Specifically, you can expect to be involved in the following:
- Analyse customer and transactional data across CRM systems, digital platforms, and surveys to identify behavioural trends and opportunities
- Develop dashboards and reporting frameworks that track retention, conversion, and customer lifetime value
- Support campaign targeting and personalisation through segmentation, cohort analysis, and predictive modelling
- Evaluate campaign effectiveness through pre- and post-analysis, measuring uplift, ROI, and channel performance
- Lead on customer satisfaction and advocacy analysis, using sentiment analysis and key driver techniques
- Translate complex datasets into clear, actionable insights for non-technical stakeholders
SKILLS AND EXPERIENCE
The successful Customer Insight Analyst will have the following skills and experience:
- Strong commercial experience in customer insight, CRM analytics, or marketing analytics
- Proficiency in SQL and Python, with exposure to tools such as Power BI or Tableau
- Experience with segmentation, lifecycle analysis, and campaign performance measurement
- Understanding of CRM and marketing channels such as email, SMS, or direct communications
- Ability to analyse survey data, including sentiment and driver analysis
- Confident communicating insights to a range of stakeholders, including non-technical audience
- Familiarity with data privacy and governance best practices
BENEFITS
The successful Customer Insight Analyst will receive the following benefits:
Salary between £50,000 - £55,000 - depending on experience
Customer Insights Analyst in Darwen employer: Harnham
Join a dynamic and customer-centric organisation that prioritises data-driven decision making to enhance customer experience and drive commercial success. With a strong emphasis on personalisation, you will thrive in a collaborative work culture that values innovation and continuous improvement, while enjoying competitive salary packages and opportunities for professional growth within a large network of consumer-facing locations.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insights Analyst in Darwen
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your data analysis projects. This will help potential employers see your expertise in action, especially in customer insights.
✨Tip Number 3
Prepare for interviews by practising common questions related to customer insights and analytics. Be ready to discuss how you've used data to drive decisions and improve customer experiences.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to get noticed by our hiring team.
We think you need these skills to ace Customer Insights Analyst in Darwen
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Customer Insights Analyst. Highlight your experience with customer insight, CRM analytics, and any relevant tools like SQL or Python. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about customer insights and how you can contribute to our data-led organisation. Be sure to mention specific experiences that relate to the job description.
Showcase Your Analytical Skills:In your application, don’t forget to showcase your analytical prowess. Mention any projects where you've analysed customer data or developed dashboards. We love seeing how you’ve turned complex data into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Harnham
✨Know Your Data Inside Out
As a Customer Insights Analyst, you'll be working with data daily. Make sure you brush up on your SQL and Python skills before the interview. Be ready to discuss how you've used these tools in past roles to analyse customer behaviour and drive insights.
✨Showcase Your Analytical Skills
Prepare examples of how you've developed dashboards or reporting frameworks in previous positions. Highlight any experience with tools like Power BI or Tableau, and be ready to explain how your analyses have impacted business decisions.
✨Communicate Clearly
You'll need to translate complex data into actionable insights for non-technical stakeholders. Practice explaining your past projects in simple terms, focusing on the outcomes and how they benefited the company. This will show your ability to bridge the gap between data and decision-making.
✨Understand Customer Experience
Familiarise yourself with the company's approach to customer engagement and retention. Be prepared to discuss how your insights can enhance customer satisfaction and advocacy. Showing that you understand their focus on personalisation will set you apart from other candidates.
