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For Companies At a Glance
- Tasks: Lead CRM strategy, manage customer lists, and execute daily marketing campaigns.
- Company: Join a growing consumer-focused brand making waves in the market.
- Benefits: Enjoy a competitive salary, dynamic work environment, and opportunities for creativity.
- Why this job: Perfect for data-driven creatives wanting to make an impact in customer engagement.
- Qualifications: Experience in CRM, particularly with Klaviyo, and strong analytical skills required.
- Other info: Collaborate with design teams and stay ahead of CRM best practices.
The predicted salary is between 48000 - 64000 £ per year.
A growing consumer-focused brand is seeking a CRM Manager to lead its lifecycle marketing strategy and drive customer engagement across acquisition and retention. This is a fast-paced environment where data-driven decision-making and creative campaign execution go hand in hand.
As CRM Manager, you will take ownership of the entire CRM function, from managing customer lists and segmentation in Klaviyo to executing daily campaigns and automated flows. You’ll work across teams including customer service and design, using insights and data to optimise performance and ensure the CRM strategy supports wider sales and growth objectives.
Key responsibilities include:
- Managing and maintaining customer lists, segments, and automated flows within Klaviyo
- Planning and delivering daily CRM campaigns, with a focus on A/B testing and performance optimisation
- Tracking key performance metrics and reporting on engagement, deliverability, and conversions
- Ensuring workflow hygiene and data accuracy, regularly auditing for relevance and impact
- Collaborating with customer service to align strategy with sales goals and fill the sales pipeline with high-intent leads
- Working with the design team in Figma to produce engaging and on-brand campaign creatives
- Staying current with CRM best practices and implementing new tools or approaches to drive efficiency and results
About You
- Proven experience in a CRM role, ideally at Manager level
- Strong understanding of email marketing platforms, particularly Klaviyo
- Data-driven, with a track record of using analytics to inform CRM strategy
- Confident in managing segmentation, list hygiene, and customer journey flows
- Experience across both acquisition and retention marketing
- Skilled in campaign testing, optimisation, and reporting
- Familiarity with Figma is a plus
- Highly organised, detail-oriented, and collaborative
This is a great opportunity for a CRM specialist ready to take full ownership of strategy and execution in a dynamic and ambitious environment.
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Manager
✨Tip Number 1
Familiarise yourself with Klaviyo and its features. Since this role heavily relies on managing customer lists and executing campaigns through this platform, having a solid understanding of how to navigate and utilise Klaviyo will give you an edge.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of how you've used analytics in past roles. Be ready to discuss specific metrics you've tracked and how they influenced your CRM strategies, as this will demonstrate your ability to make informed decisions.
✨Tip Number 3
Highlight your experience with A/B testing and campaign optimisation. Prepare to discuss successful campaigns you've executed, the testing methods you employed, and the results achieved, as this will illustrate your hands-on expertise in driving engagement.
✨Tip Number 4
Network with professionals in the CRM field, especially those familiar with consumer-focused brands. Engaging with others in the industry can provide insights into best practices and may even lead to referrals or recommendations for the position.
We think you need these skills to ace Customer Relationship Management Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM roles, particularly with Klaviyo and email marketing. Use specific examples of campaigns you've managed and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer engagement and lifecycle marketing. Mention how your data-driven approach aligns with the company's goals and provide examples of how you've optimised campaigns in the past.
Showcase Your Analytical Skills: Since the role requires a strong understanding of analytics, include any relevant metrics or KPIs you've tracked in previous positions. Highlight your ability to use data to inform strategy and decision-making.
Highlight Collaboration Experience: The job involves working with various teams, so emphasise your experience collaborating with customer service and design teams. Provide examples of successful projects where teamwork led to improved outcomes.
How to prepare for a job interview at Harnham
✨Know Your CRM Tools
Make sure you have a solid understanding of Klaviyo and any other CRM tools mentioned in the job description. Be prepared to discuss your experience with these platforms, including how you've used them for segmentation and campaign management.
✨Showcase Data-Driven Decisions
Since this role emphasises data-driven decision-making, come ready with examples of how you've used analytics to inform your CRM strategies. Highlight specific metrics you've tracked and how they influenced your campaigns.
✨Collaboration is Key
This position requires working closely with customer service and design teams. Be prepared to discuss how you've successfully collaborated with other departments in the past to achieve common goals, especially in terms of aligning CRM strategies with sales objectives.
✨Stay Current with Best Practices
Demonstrate your knowledge of the latest CRM trends and best practices. Discuss any new tools or approaches you've implemented in previous roles that improved efficiency or results, showing that you're proactive about staying updated in the field.
