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- Tasks: Join our CRM team to create engaging automated campaigns across email and SMS.
- Company: A fast-growing consumer brand known for its collaborative culture and innovative CRM strategies.
- Benefits: Enjoy a competitive salary, hybrid working, and a dynamic work environment.
- Why this job: Perfect for those who love blending creativity with tech in a supportive team.
- Qualifications: 2+ years of CRM experience and strong HTML skills are essential.
- Other info: Work 3 days a week from our Redditch office and make an impact!
The predicted salary is between 38000 - 42000 £ per year.
A high-growth consumer brand is looking for a hands-on Senior CRM Executive to join their dynamic and growing CRM Automation team. The company is renowned for its fast-paced, collaborative culture and is focused on driving personalised customer engagement through high-quality CRM campaigns and automation journeys.
As a Senior CRM Executive, you’ll join the automation function within the wider CRM team. You’ll be responsible for delivering automated lifecycle campaigns across loyalty and re-engagement journeys — working closely with segmentation, HTML build, and personalisation logic. This role requires strong technical CRM experience, with a focus on customer targeting and hands-on campaign build.
Key Responsibilities- Build and execute automated lifecycle journeys across email and SMS.
- Develop and manage basket abandonment, welcome, reactivation, and loyalty campaigns.
- Use HTML and modular templates to build campaigns – drag-and-drop experience alone is not sufficient.
- Segment customers using behavioural and transactional data to drive personalised content.
- Monitor campaign performance and optimise based on engagement metrics.
- Collaborate with loyalty and BAU CRM teams to ensure a seamless customer experience.
- Essential: 2+ years of hands-on CRM campaign experience.
- Proficient in HTML for email builds.
- Strong segmentation and personalisation understanding.
- Experience working with CRM tools (e.g., Marigold, Braze, SFMC).
- Comfortable working 3x per week from the Redditch office.
- Desirable: Experience in consumer or retail CRM.
- Exposure to campaign testing and performance analysis.
- £38,000 base salary
- Fast-moving CRM environment
- Strong blend of creative and technical work
- Collaborative and supportive CRM team
Interested? Send your CV to Mohammed Buhariwala via the Apply link on this page.
Keywords: CRM, HTML, Segmentation, Personalisation, Campaign Management, Lifecycle Marketing, Basket Abandonment, Loyalty Marketing, Redditch, Hybrid Working
Customer Relationship Management Executive employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Executive
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, like Marigold, Braze, and SFMC. Having hands-on experience or even a basic understanding of these platforms can give you an edge during discussions.
✨Tip Number 2
Brush up on your HTML skills, especially for email builds. Since the role requires more than just drag-and-drop experience, being able to demonstrate your technical capabilities will set you apart from other candidates.
✨Tip Number 3
Prepare examples of past campaigns you've worked on, particularly those involving segmentation and personalisation. Being able to discuss your direct contributions and the results achieved will showcase your expertise effectively.
✨Tip Number 4
Network with current or former employees of the company, if possible. Understanding their culture and the specifics of the CRM team can help you tailor your approach and show that you're a great fit for their collaborative environment.
We think you need these skills to ace Customer Relationship Management Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in CRM campaign management, particularly any hands-on work with HTML and segmentation. Use keywords from the job description to align your skills with what the company is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and your understanding of customer engagement. Mention specific campaigns you've worked on and how they relate to the responsibilities outlined in the job description.
Showcase Technical Skills: Emphasise your technical skills in HTML and any CRM tools you’ve used, such as Marigold or Braze. Provide examples of how you’ve successfully built and executed campaigns, focusing on your ability to drive personalised content.
Highlight Collaborative Experience: Since the role involves working closely with other teams, mention any past experiences where you collaborated with different departments. This will demonstrate your ability to work in a fast-paced, team-oriented environment.
How to prepare for a job interview at Harnham
✨Showcase Your Technical Skills
Make sure to highlight your hands-on experience with CRM tools and your proficiency in HTML during the interview. Be prepared to discuss specific campaigns you've built and how you used segmentation and personalisation to drive engagement.
✨Demonstrate Your Understanding of Customer Engagement
Discuss your approach to creating automated lifecycle campaigns, especially focusing on loyalty and re-engagement strategies. Share examples of how you've monitored campaign performance and optimised based on engagement metrics.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. For instance, be ready to explain how you would handle a basket abandonment campaign or how you would segment customers for a new product launch.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be sure to convey your ability to collaborate effectively. Share experiences where teamwork led to successful campaign outcomes, highlighting your communication skills.
