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For Companies At a Glance
- Tasks: Lead CRO programs, set test strategies, and analyze data for clients.
- Company: Join a boutique performance marketing agency that's data-driven and growing fast!
- Benefits: Enjoy a hybrid work model in London, with flexibility to work 3 days a week.
- Why this job: Be part of a dynamic team, make an impact, and enhance your skills in a thriving environment.
- Qualifications: Experience in agency/start-up settings, with knowledge of CRO/AB testing and Google Analytics.
- Other info: UK residency required; no sponsorship available.
The predicted salary is between 36000 - 60000 £ per year.
Senior CRO Analyst
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.
Location: Holborn (2x per week)
Salary: £65,000 per annum
About the Role:
A leading international marketing agency is seeking a Senior Conversion Rate Optimisation (CRO) Analyst to join their growing Data & Strategy team. This is a key opportunity to work on high-profile accounts and take ownership of the CRO space for a major automotive brand. You’ll collaborate with a talented Data Science team, driving data-driven insights to optimise customer journeys and improve conversion rates.
Key Responsibilities:
- Lead strategy development and create impactful presentations (decks) for clients, focusing on key areas such as UX, finance, forms, and more.
- Collaborate with Data Scientists to extract insights from GA4 data, ensuring the right questions are answered and actionable narratives are created.
- Manage web analytics tasks, from data interpretation to setting up and understanding tagging and events.
- Brief data science teams, use tools like Omnibug to optimize the tracking and analysis of user behaviour.
- Regularly engage with clients through workshops, planning sessions, and offering insights that drive strategic decisions.
- Analyse user journey data to identify hypotheses for A/B testing and conversion rate optimization, and collaborate with external agencies to implement tests.
Skills & Experience:
- 5+ years of experience in Web Analytics, CRO, or a similar role, ideally within a digital/marketing agency.
- Strong experience with web analytics tools such as Adobe Target, Medallia, MXO, or Decibel, and a deep understanding of customer/user journey analytics.
- Expertise in A/B testing and CRO methodologies, with the ability to develop data-driven hypotheses.
- Data Science Knowledge: Familiarity with concepts like clustering, predictive modelling, and basic statistical techniques.
- Technical Skills: Knowledge of BigQuery/SQL/Python is desirable but not essential.
- Strong communication skills – experience presenting to clients and collaborating with internal teams.
- Experience working with large clients in complex environments is a plus.
Why Join?
- Work with a global, well-established marketing agency offering professional growth.
- Engage in a mix of strategic thinking and hands-on data work for high-profile clients.
- Competitive salary and travel expenses covered for client meetings outside London.
The Process:
- Initial interview with Talent Acquisition (if applicable).
- Online interview with the Data Science Manager and potentially the Data & Strategy Director.
- In-person interview with a presentation: Present a recent project you’ve worked on, showcasing your experience in CRO and analytics.
If you\’re passionate about data storytelling, CRO, and web analytics, apply now to take your career to the next level!
CRO Manager employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Manager
✨Tip Number 1
Familiarize yourself with the latest trends in CRO and A/B testing. Being able to discuss recent case studies or successful campaigns during your interview can really set you apart from other candidates.
✨Tip Number 2
Network with professionals in the performance marketing space, especially those who work in CRO. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to showcase your analytical skills by bringing examples of past projects where you've successfully implemented CRO strategies. Be ready to discuss the tools you used and the results achieved.
✨Tip Number 4
Since this role involves extensive client engagement, practice articulating your ideas clearly and confidently. Role-playing potential client scenarios can help you feel more prepared for the real thing.
We think you need these skills to ace CRO Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the CRO Manager position. Highlight key responsibilities and required skills, such as experience with CRO/AB testing and tools like Optimizely and VWO.
Tailor Your CV: Customize your CV to reflect your relevant experience in performance marketing and CRO. Emphasize your agency/start-up background and any specific tools or methodologies you have used.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for conversion rate optimization and your ability to work in fast-paced environments. Mention specific achievements or projects that demonstrate your expertise.
Follow Application Instructions: When you're ready to apply, ensure you send your CV to Izzi at Harnham using the provided link. Double-check that all documents are attached and formatted correctly before hitting send.
How to prepare for a job interview at Harnham
✨Show Your Data-Driven Mindset
As a CRO Manager, being data-driven is crucial. Prepare to discuss specific examples of how you've used data to inform your strategies and decisions in previous roles.
✨Familiarize Yourself with Tools
Make sure you are well-versed in the tools mentioned in the job description, such as Optimizely and VWO. Be ready to talk about your experience with these or similar tools and how you've utilized them in A/B testing.
✨Demonstrate Client Engagement Skills
Since the role involves extensive client engagement, think of instances where you've successfully communicated complex data insights to clients. Highlight your ability to build relationships and manage expectations.
✨Prepare for Fast-Paced Scenarios
Given the agency/start-up environment, be prepared to discuss how you thrive in fast-paced settings. Share examples of how you've managed multiple projects simultaneously while maintaining high-quality results.
