At a Glance
- Tasks: Lead and build a Conversion Rate Optimisation function from scratch.
- Company: Dynamic digital marketing business with a focus on innovation and growth.
- Benefits: Competitive salary, clear progression opportunities, and autonomy in your role.
- Other info: Join a fast-growing team with operations across multiple countries.
- Why this job: Make a real impact by shaping experimentation strategies and optimising customer journeys.
- Qualifications: Extensive CRO experience and strong knowledge of A/B testing methodologies.
The predicted salary is between 60000 - 80000 £ per year.
Cheshire (Hybrid – 3x Days a Week in Office)
£45,000 - £60,000
Are you passionate about Conversion Rate Optimisation and looking for the opportunity to build a CRO function from the ground up? I am partnering with an established digital business that's investing heavily in experimentation and optimisation. Following two years of successful contractor-led CRO activity, they're now looking for their first permanent CRO Manager to own the function, shape experimentation strategy and build a team as the business continues to grow; this is a genuine greenfield opportunity with significant autonomy, senior stakeholder exposure and the chance to make a measurable commercial impact from day one!
The Company: My client is an international digital marketing and customer acquisition business that owns and operates a portfolio of high-performing online brands across both B2B and B2C markets. Since launching in 2013, the business has grown to over 100 employees with operations across the UK, North America, Australia and Europe, supporting millions of customer interactions every year. Unlike traditional agencies, the business owns its own digital platforms, giving the team complete control over customer acquisition, experimentation and optimisation across the entire user journey. With over 40 products, multiple acquisition funnels and high volumes of website traffic, experimentation is viewed as a key commercial growth lever and has strong backing from senior leadership.
The Role: As the CRO Manager you will take ownership of Conversion Rate Optimisation across multiple brands and customer journeys; initially operating as an individual contributor, you'll have the opportunity to establish experimentation best practice before growing and leading the CRO capability over time.
Key responsibilities include:
- Owning the CRO roadmap across multiple digital brands
- Designing, implementing and analysing A/B and multivariate tests
- Building experimentation frameworks and best practice
- Identifying opportunities to improve customer journeys and conversion performance
- Partnering with Product, Marketing, PPC and Development teams
- Using customer behaviour data to prioritise optimisation opportunities
- Measuring commercial impact and presenting recommendations to stakeholders
- Helping establish a long-term experimentation culture across the business
Your Skills & Experience:
- Extensive CRO / Experimentation experience
- Hands-on test build/development experience
- Proven experience delivering successful experimentation programmes
- Strong knowledge of A/B testing methodologies
- Hands-on experience with platforms such as Convert.com, Optimizely, VWO or similar
- Experience working with high-traffic websites
- Strong understanding of customer journey optimisation
- Excellent stakeholder management and communication skills
- Commercial mindset with a focus on measurable outcomes
- Experience within lead generation or performance marketing environments advantageous
- Previous mentoring or management experience beneficial
The Benefits: £45,000 - £60,000. Genuine opportunity to build and lead the CRO function; clear progression as the optimisation function expands.
How to Apply: To register your interest in this opportunity, please submit your CV via the Apply link on this page. For more information, contact Adam Osborne at Harnham.
CRO Developer employer: Harnham
Join a leading UK-based media organisation at the forefront of digital transformation, where your role as Director of Streaming Product and Growth will be pivotal in shaping the future of their subscription services. With a strong emphasis on innovation and a collaborative work culture, you'll have access to significant growth opportunities, competitive salary packages, and a performance-based bonus structure, all while working in a dynamic environment that values data-driven decision making and customer-centric strategies.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Developer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRO Developer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
