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For Companies At a Glance
- Tasks: Create and manage exciting multi-channel CRM campaigns to engage our members.
- Company: Join a dynamic, membership-led organisation with a focus on innovation.
- Benefits: Gain hands-on experience in a fast-paced environment with growth opportunities.
- Why this job: Kickstart your CRM career and make a real impact on member experiences.
- Qualifications: 1 year of CRM or email marketing experience; familiarity with Braze is a plus.
- Other info: Perfect for proactive individuals eager to learn and grow in marketing automation.
The predicted salary is between 30000 - 42000 £ per year.
The client is a scaling, membership-led organisation operating a subscription model and delivering partner-driven offers and experiences to a broad member base across multiple sectors.
Role
The client is looking to appoint a CRM Marketing Executive to join their growing CRM and lifecycle team. Reporting into a Lifecycle Marketing Lead, the role will focus on the delivery of multi-channel CRM campaigns and the execution of automated lifecycle journeys. This is a hands-on position, ideal for someone at an early stage of their CRM career who is keen to build strong technical capability within a sophisticated marketing automation environment.
Key Responsibilities
- Build and deploy lifecycle, transactional and promotional campaigns across email, push, SMS and in-app messaging using Braze.
- Support the delivery of automated journeys including onboarding, renewal and win-back programmes.
- Develop and maintain reusable templates and modular designs across CRM channels.
- Create and adapt campaign copy where required, ensuring messaging remains clear and consistent.
- Keep all journeys and content accurate and up to date, including refreshing offers and seasonal messaging.
- Support segmentation, tagging and personalisation to ensure dynamic content renders correctly.
- Monitor live campaigns and journeys, identifying opportunities for optimisation and testing.
- Assist with campaign reporting and analysis to support ongoing performance improvement.
Candidate Profile
- At least 1 year of experience in a CRM, lifecycle or email marketing role.
- Hands-on experience with Braze or Iterable (or a similar marketing automation platform).
- Confident building journeys, templates and multi-channel campaigns.
- Strong attention to detail, particularly around QA, segmentation and personalisation.
- Organised, proactive and comfortable working in a fast-paced environment.
- Copywriting experience is not essential; confidence editing and adapting messaging is sufficient.
Please note we cannot offer sponsorship.
CRM Marketing Executive employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the CRM and marketing space on LinkedIn. Join relevant groups and engage in discussions. You never know who might have a lead on that perfect job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing any campaigns you've worked on, even if they were just personal projects. This will give potential employers a taste of what you can do with tools like Braze.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM strategies and automation tools. Be ready to discuss how you would approach building lifecycle campaigns and optimising them for better performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM Marketing Executive
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let us see your enthusiasm for CRM and marketing automation. Share any relevant experiences or projects that highlight your interest in this field, especially if you've worked with platforms like Braze or Iterable.
Tailor Your Application: Make sure to customise your CV and cover letter to match the job description. Highlight your experience with multi-channel campaigns and any specific achievements that align with the responsibilities listed. We love seeing how you can fit into our team!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read through your skills and experiences. Remember, clarity is key, especially when it comes to showcasing your attention to detail.
Apply Through Our Website: We encourage you to submit your application directly through our website. This helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Harnham
✨Know Your CRM Tools
Make sure you’re familiar with Braze or similar marketing automation platforms. Brush up on how to build journeys and campaigns, as you might be asked to discuss your experience with these tools during the interview.
✨Showcase Your Campaign Experience
Prepare examples of multi-channel campaigns you've worked on. Be ready to explain your role in these projects, focusing on how you contributed to their success and what you learned from them.
✨Emphasise Attention to Detail
Since this role requires a strong focus on QA and personalisation, be prepared to discuss how you ensure accuracy in your work. Share specific instances where your attention to detail made a difference in a campaign.
✨Be Ready to Adapt
The fast-paced environment means things can change quickly. Think of examples where you had to adapt your strategies or messaging on the fly, and be ready to share how you handled those situations.
