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- Tasks: Create engaging email campaigns and educational content to support patients' healthcare journeys.
- Company: Dynamic health-focused company with a commitment to patient engagement.
- Benefits: Competitive daily rate, hybrid working model, and opportunity to make a real impact.
- Why this job: Join a creative team and help shape meaningful patient experiences through innovative marketing.
- Qualifications: Experience in CRM campaigns, strong copywriting skills, and design proficiency.
- Other info: 3-month contract with potential for growth in a supportive environment.
3-Month Contract
£300 Per Day Outside IR35
Hybrid Working (2/3 Days in London Office)
We’re looking for a CRM Marketing Designer & Copywriter to help bring our product and patient stories to life through exceptional email campaigns, pop-ups, and educational content. You’ll sit at the intersection of brand, lifecycle marketing, and commerce, crafting copy, creative concepts, and campaign flows that support patients throughout their healthcare journey. From onboarding flows to educational content, your work will ensure patients feel informed, supported, and motivated to take action.
Key Responsibilities
- Build compelling lifecycle campaigns – Write and design email journeys across the patient lifecycle (onboarding, education, retention) that drive engagement and conversion.
- Own campaign copywriting – Create clear, empathetic, and persuasive copy for emails, pop-ups, and notifications that balance education and commerce.
- Design and layout – Use brand guidelines to design visually engaging and accessible emails that elevate storytelling.
- Create educational content – Turn clinical or lifestyle insights into digestible blog articles, patient tips, or explainers.
- Test, learn, and refine – Contribute to campaign optimisation through A/B testing, analytics, and data-led improvements.
Skills & Experience
- You take initiative and deliver with minimal oversight, a proven self-starter who’s executed campaigns independently.
- Bring your own insights and ideas, with experience designing and running CRM campaigns.
- Hands-on experience writing and designing for email and lifecycle marketing, ideally in health, wellness, or DTC sectors.
- Proficient with Customer.io, confident building and testing campaigns.
- You have an exceptional eye for design and layout, understanding how to make campaigns feel premium and on-brand.
- Experienced using tools like Figma or similar design platforms.
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Designer & Copywriter
✨Tip Number 1
Get your portfolio ready! Showcase your best email campaigns and design work. We want to see how you bring stories to life, so make sure it’s visually appealing and highlights your copywriting skills.
✨Tip Number 2
Network like a pro! Reach out to people in the industry, attend events, or join online groups. We can’t stress enough how valuable connections can be in landing that dream role.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience with CRM campaigns and how you’ve used data to optimise them. We love seeing candidates who can articulate their thought process and results.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for passionate individuals who can help us create engaging content for our patients.
We think you need these skills to ace CRM Marketing Designer & Copywriter
Some tips for your application 🫡
Show Off Your Creativity: As a CRM Marketing Designer & Copywriter, we want to see your creative flair! Make sure your application showcases your design skills and copywriting prowess. Use examples from your past work that highlight how you've crafted compelling campaigns.
Tailor Your Application: Don’t just send a generic application our way. We love it when candidates tailor their CVs and cover letters to the role. Highlight your experience with lifecycle marketing and how you’ve engaged audiences in the health or wellness sectors.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that’s easy to read. Remember, you’re applying for a role that requires strong communication skills, so let that shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Harnham
✨Know Your Audience
Before the interview, research the company’s target audience and their needs. Understand how your role as a CRM Marketing Designer & Copywriter can impact patient engagement. This will help you tailor your responses and show that you’re aligned with their mission.
✨Showcase Your Portfolio
Bring examples of your previous work that highlight your skills in email design and copywriting. Be ready to discuss specific campaigns you've worked on, focusing on the results achieved. This will demonstrate your hands-on experience and creativity.
✨Prepare for Practical Questions
Expect questions about how you would approach creating lifecycle campaigns or optimising existing ones. Think through your process for A/B testing and analytics, and be prepared to share insights from past experiences that led to successful outcomes.
✨Emphasise Collaboration Skills
Since this role sits at the intersection of various teams, highlight your ability to work collaboratively. Share examples of how you’ve partnered with designers, marketers, or other stakeholders to create cohesive campaigns that resonate with audiences.
