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- Tasks: Design and run exciting multi-channel campaigns to engage players.
- Company: Fast-growing online betting and gaming company with a remote-first culture.
- Benefits: Competitive salary up to £50,000 and full remote work flexibility.
- Why this job: Shape player journeys and make a real impact in the gaming industry.
- Qualifications: 2+ years in CRM or lifecycle marketing, preferably in betting or gaming.
- Other info: Collaborative environment with opportunities for creativity and growth.
The predicted salary is between 36000 - 60000 £ per year.
CRM Manager (Casino)
Online Betting & Gaming Company
Up to £50,000
Ready to level up your CRM career? This is your chance to join one of the fastest-growing names in online betting and gaming as a CRM Manager – taking full ownership of how players engage with the brand, all from the comfort of your home.
WHY THIS ROLE?
You won\’t just be loading emails and pulling lists. You\’ll be shaping the player journey – segmenting customers, launching automated campaigns, and experimenting with offers that boost loyalty and revenue. This is a chance to put your creativity, analytical skills, and love of gaming to the test in a company where CRM is a central growth lever, not an afterthought.
You\’ll be fully remote but never isolated – working closely with marketing, product, compliance, and branding to deliver campaigns that really move the needle. If you\’re looking for autonomy, variety, and impact, this ticks all the boxes.
WHAT YOU\’LL BE DOING
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Designing and running multi-channel campaigns (email, SMS, push, in-app) that excite and retain players.
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Using data to segment customers and deliver personalised comms that actually resonate.
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Monitoring player activity daily to identify opportunities and trigger the right offers at the right time.
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Running A/B tests to optimise campaigns and find out what really works.
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Developing automated player journeys to keep customers engaged without lifting a finger.
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Working hand-in-hand with product and compliance to make sure campaigns are on-brand and seamless.
WHAT YOU\’LL BRING
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2+ years of CRM, retention or lifecycle marketing experience in betting/gaming.
- Line management experience.
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Hands-on with CRM tools (Playtech IMS = big bonus).
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Data-savvy and comfortable making decisions from insights.
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Organised, curious and proactive – someone who can juggle multiple campaigns and still spot new opportunities.
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Passion for digital entertainment, gaming or online betting.
Desired Skills and Experience
Casino, Betting, Gaming, CRM, Marketing, Playtech
CRM Manager (Casino) employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager (Casino)
✨Tip Number 1
Network like a pro! Reach out to people in the gaming and betting industry on LinkedIn. Join relevant groups and engage in discussions. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous CRM campaigns, especially those that drove player engagement. Use data to highlight your successes and be ready to discuss them in interviews.
✨Tip Number 3
Prepare for the interview by researching the company’s current campaigns and player engagement strategies. Bring fresh ideas to the table that could enhance their CRM efforts. This shows you're proactive and genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact in the gaming world. Your next big opportunity could be just a click away!
We think you need these skills to ace CRM Manager (Casino)
Some tips for your application 🫡
Show Your Passion for Gaming: Let your love for gaming shine through in your application! We want to see how your enthusiasm for the industry can translate into your role as a CRM Manager. Share any relevant experiences or projects that highlight your passion.
Be Data-Driven: Since this role is all about using data to enhance player engagement, make sure to showcase your analytical skills. We’re keen to see examples of how you’ve used data to inform your decisions and improve campaigns in the past.
Highlight Your Creativity: We’re looking for someone who can think outside the box! In your application, don’t hesitate to share innovative ideas or successful campaigns you've designed. Show us how you can bring fresh perspectives to our CRM strategies.
Tailor Your Application: Make your application stand out by tailoring it specifically to the CRM Manager role. Use keywords from the job description and align your experience with what we’re looking for. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Harnham
✨Know Your CRM Tools
Make sure you’re familiar with the CRM tools mentioned in the job description, especially Playtech IMS. Brush up on how these tools can enhance player engagement and retention, as this will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions in past roles. Be ready to discuss specific campaigns where you segmented customers or ran A/B tests, as this will demonstrate your ability to optimise player journeys effectively.
✨Demonstrate Your Creativity
Think of innovative campaign ideas that could excite players. During the interview, share your thoughts on what types of offers or communications could boost loyalty and revenue, showing that you can think outside the box while still being data-driven.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be prepared to discuss how you’ve successfully collaborated with marketing, product, and compliance in the past. Highlight any experiences where teamwork led to successful campaign outcomes.