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For Companies At a Glance
- Tasks: Lead CRM strategies and campaigns to enhance customer journeys in a dynamic fintech environment.
- Company: Join a fast-growing automotive finance platform revolutionising car ownership with flexible options.
- Benefits: Enjoy hybrid working, competitive salary up to £75,000, and the chance to shape CRM strategies.
- Why this job: Perfect for creative marketers who thrive on autonomy and want to make a real impact.
- Qualifications: Experience in CRM marketing, data literacy, and familiarity with B2C/B2B campaign needs required.
- Other info: Work closely with cross-functional teams and enjoy a supportive scale-up culture.
The predicted salary is between 54000 - 84000 £ per year.
Overview
CRM Manager – Hybrid London, 2-3 days a week in the office
The Company
This buy now, pay later business in the automotive space has been going through some really exciting times, and they are now looking for a CRM Manager to support their growth plans!
Responsibilities
- Developing CRM strategies alongside marketing and wider business stakeholders
- Creating customer journeys from scratch, and enhancing customer engagement
- Reporting and analysis data off the back of campaigns
- Standalone position reporting into the Chief Growth Officer
Your Skills and Experience
- Braze experience is preferred but not needed
- Experience being both strategic and hands on is ideal
- They are open to candidates looking to take a step-up
- Industry experience isn’t needed but a desire to work in a high-growth environment is!
Benefits
- Salary up to £55,000
- Great opportunity to take ownership on CRM campaigns
How to apply
Express your interest by sending your CV to Theo via the apply link on this page
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Automation Machinery Manufacturing and Financial Services
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CRM Manager employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, particularly Braze. If you haven't used it before, consider taking a short online course or tutorial to get a grasp of its functionalities and how it can be applied in a B2C and B2B context.
✨Tip Number 2
Research the automotive fintech industry to understand current trends and challenges. This knowledge will not only help you in interviews but also allow you to tailor your discussions around how you can contribute to the company's growth and customer engagement strategies.
✨Tip Number 3
Prepare examples from your past experience that demonstrate your ability to manage end-to-end CRM processes. Highlight specific campaigns you've executed, focusing on your strategic thinking, segmentation skills, and the results achieved to showcase your impact.
✨Tip Number 4
Network with professionals in the automotive and fintech sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals, increasing your chances of landing an interview for this exciting role.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Manager in a fintech environment. Highlight your experience with customer journeys, campaign design, and data analysis in your application.
Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the job description. Emphasise your hands-on experience with CRM platforms like Braze, and your ability to manage both B2C and B2B campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM marketing and your strategic mindset. Mention specific examples of successful campaigns you've led and how they contributed to customer retention and engagement.
Highlight Relevant Experience: In your application, focus on your previous roles in automotive, fintech, or consumer product industries. Discuss how your background equips you to thrive in a scale-up environment and contribute to the company's growth.
How to prepare for a job interview at Harnham
✨Understand the Company and Its Products
Before your interview, make sure you research the company thoroughly. Understand their products, especially the BNPL and flexible finance options they offer. This will help you demonstrate your knowledge of their business model and how your CRM strategies can enhance customer engagement.
✨Showcase Your CRM Expertise
Be prepared to discuss your experience with CRM platforms, particularly Braze or similar tools. Highlight specific campaigns you've managed, focusing on your role in strategy, segmentation, and analysis. This will show that you have the hands-on experience needed for this role.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific CRM challenges, such as improving customer retention or designing a campaign for a new product. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving skills.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams like Product, Growth, and Design, be ready to discuss your collaborative experiences. Share examples of how you've successfully worked with cross-functional teams to achieve common goals, which is crucial in a fast-paced scale-up environment.
