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For Companies At a Glance
- Tasks: Shape customer engagement strategies and manage campaigns in a dynamic online gaming environment.
- Company: Fast-growing international online gaming and sports betting company with a strong market presence.
- Benefits: Competitive salary, fully remote work, and direct exposure to senior leadership.
- Why this job: Join a vibrant team and make a real impact on customer engagement in the gaming industry.
- Qualifications: 2+ years’ CRM experience, strong lifecycle management skills, and data-driven mindset.
- Other info: Opportunity for career growth and creativity in a fast-paced industry.
The predicted salary is between 36000 - 60000 £ per year.
CRM Manager
Salary: £40,000–£45,000
Location: Fully Remote (UK-based)
Are you a CRM specialist ready to step into a role with real influence? This is a chance to take ownership of CRM strategy and execution within a growing international gaming brand, working across multiple markets with direct exposure to senior leadership.
The Role
As CRM Manager, you’ll play a key role in shaping and delivering CRM strategy, with a particular focus on the UK market, while also gaining significant exposure to international territories like Mexico. Reporting into the Head of Casino, you’ll manage three CRM Executives and drive tailored, engaging campaigns across multiple channels.
Your responsibilities will include:
- Developing customer segmentation and insights to improve lifecycle communications
- Planning, building, and deploying CRM campaigns via email, SMS, push notifications, and in-app messaging
- Monitoring performance metrics and providing actionable insights to optimise campaigns
- Delivering personalised offers and player communications daily, based on behaviour and trends
- Running A/B tests to continuously improve CRM effectiveness
- Supporting broader projects, including onboarding new casino operators, optimising game layouts, and building out automated lifecycle journeys
Your Skills and Experience
- Strong CRM experience
- iGaming experience is strongly preferred
- Hands-on campaign management experience (HTML loading, testing, and deployment)
- Confident communicator, comfortable presenting ideas and working closely with senior stakeholders
- Proactive approach – able to generate and deliver new ideas to improve retention and engagement
- Mentoring experience is a bonus, though formal management experience isn’t essential
What’s In It for You?
- Salary up to £45,000 (or £50,000 for the right candidate)
- Fully remote working
- Opportunity to influence both strategy and execution — not just deliver campaigns
- High visibility with senior leadership, including direct exposure to the CEO and CMO
- Global exposure across key markets beyond the UK
CRM Manager employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the online gaming and sports betting industry. Use LinkedIn to connect with potential colleagues or even the hiring manager. A friendly message can go a long way!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research the company’s recent campaigns and think about how you can contribute. Bring your A-game with examples of your past CRM successes, especially in iGaming.
✨Tip Number 3
Show off your data skills! Be ready to discuss how you've used KPIs and A/B testing to drive results. This is your chance to shine and demonstrate that you're the data-driven CRM Manager they need.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your CRM experience, especially in iGaming or online gambling, to show us you’re the right fit for the role.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about CRM and how your previous roles have prepared you for this position. Be sure to mention any specific campaigns or strategies you've successfully executed.
Showcase Your Data Skills: Since we’re looking for someone data-driven, don’t forget to include examples of how you’ve used KPIs and A/B testing in your past work. This will help us see your analytical side and how you can optimise performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your profile and ensure it gets the attention it deserves!
How to prepare for a job interview at Harnham
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially in the iGaming or online gambling sector. Be ready to discuss your experience with customer segmentation and lifecycle management, as these are key aspects of the role.
✨Showcase Your Data Skills
Since this role is data-driven, prepare to talk about your experience with KPIs and A/B testing. Bring examples of how you've used data to optimise campaigns in the past, and be ready to discuss specific metrics you've improved.
✨Communicate Confidently
As a CRM Manager, you'll need to communicate effectively with senior stakeholders. Practice articulating your ideas clearly and confidently, and think about how you can demonstrate your proactive and creative approach during the interview.
✨Prepare for Real-Time Scenarios
Expect questions that test your ability to handle real-time engagement strategies. Think of examples where you've successfully managed campaigns under tight deadlines or adapted strategies based on immediate feedback.
