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- Tasks: Shape customer engagement strategies and manage campaigns in a dynamic online gaming environment.
- Company: Fast-growing international online gaming and sports betting company with a strong market presence.
- Benefits: Competitive salary, fully remote work, and direct exposure to senior leadership.
- Why this job: Join a vibrant team and make a real impact on customer engagement in the gaming industry.
- Qualifications: 2+ years’ CRM experience, strong lifecycle management skills, and data-driven mindset.
- Other info: Opportunity for career growth and creativity in a fast-paced industry.
The predicted salary is between 36000 - 60000 £ per year.
CRM Manager (Casino)
Online Betting & Gaming Company
Up to £50,000
Ready to level up your CRM career? This is your chance to join one of the fastest-growing names in online betting and gaming as a CRM Manager – taking full ownership of how players engage with the brand, all from the comfort of your home.
WHY THIS ROLE?
You won’t just be loading emails and pulling lists. You’ll be shaping the player journey – segmenting customers, launching automated campaigns, and experimenting with offers that boost loyalty and revenue. This is a chance to put your creativity, analytical skills, and love of gaming to the test in a company where CRM is a central growth lever, not an afterthought.
WHAT YOU’LL BE DOING
- Designing and running multi-channel campaigns (email, SMS, push, in-app) that excite and retain players.
- Using data to segment customers and deliver personalised comms that actually resonate.
- Monitoring player activity daily to identify opportunities and trigger the right offers at the right time.
- Running A/B tests to optimise campaigns and find out what really works.
- Developing automated player journeys to keep customers engaged without lifting a finger.
- Working hand-in-hand with product and compliance to make sure campaigns are on-brand and seamless.
WHAT YOU’LL BRING
- 2+ years of CRM, retention or lifecycle marketing experience in betting/gaming, on casino products (not sportsbook)
- Line management experience.
- Hands-on with CRM tools (Playtech IMS = big bonus).
- Data-savvy and comfortable making decisions from insights.
- Organised, curious and proactive – someone who can juggle multiple campaigns and still spot new opportunities.
- Passion for digital entertainment, gaming or online betting.
CRM Manager employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the online gaming and sports betting industry. Use LinkedIn to connect with potential colleagues or even the hiring manager. A friendly message can go a long way!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research the company’s recent campaigns and think about how you can contribute. Bring your A-game with examples of your past CRM successes, especially in iGaming.
✨Tip Number 3
Show off your data skills! Be ready to discuss how you've used KPIs and A/B testing to drive results. This is your chance to shine and demonstrate that you're the data-driven CRM Manager they need.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your CRM experience, especially in iGaming or online gambling, to show us you’re the right fit for the role.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about CRM and how your previous roles have prepared you for this position. Be sure to mention any specific campaigns or strategies you've successfully executed.
Showcase Your Data Skills: Since we’re looking for someone data-driven, don’t forget to include examples of how you’ve used KPIs and A/B testing in your past work. This will help us see your analytical side and how you can optimise performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your profile and ensure it gets the attention it deserves!
How to prepare for a job interview at Harnham
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially in the iGaming or online gambling sector. Be ready to discuss your experience with customer segmentation and lifecycle management, as these are key aspects of the role.
✨Showcase Your Data Skills
Since this role is data-driven, prepare to talk about your experience with KPIs and A/B testing. Bring examples of how you've used data to optimise campaigns in the past, and be ready to discuss specific metrics you've improved.
✨Communicate Confidently
As a CRM Manager, you'll need to communicate effectively with senior stakeholders. Practice articulating your ideas clearly and confidently, and think about how you can demonstrate your proactive and creative approach during the interview.
✨Prepare for Real-Time Scenarios
Expect questions that test your ability to handle real-time engagement strategies. Think of examples where you've successfully managed campaigns under tight deadlines or adapted strategies based on immediate feedback.
