At a Glance
- Tasks: Lead and execute innovative CRM strategies to boost customer engagement and retention.
- Company: Join a dynamic international gaming operator with a focus on user experience.
- Benefits: Competitive salary, fully remote work, and opportunities for career growth.
- Other info: Work across diverse global markets and lead a small, talented team.
- Why this job: Make a real impact in a high-visibility role with direct exposure to senior leadership.
- Qualifications: Experience in CRM within the iGaming sector and a data-driven mindset.
The predicted salary is between 36000 - 60000 € per year.
CRM MANAGER - GAMBLING
UP TO £50,000
FULLY REMOTE – You must be a UK resident to apply
COMPANY
This international online gaming and sports betting operator has been running for over 20 years, with a strong footprint in regulated and emerging markets. With around 100 employees worldwide, it delivers a wide range of sportsbook and casino products, focusing on user experience, localisation, and engagement through data-driven CRM and digital marketing. Operations span across Europe and Latin America, with the UK as a key market and Mexico as one of its fastest-growing regions.
THE ROLE
This is a high-impact CRM leadership role where you’ll shape and execute the retention strategy across multiple markets, with a strong focus on the UK. Reporting into the Head of Casino, you’ll also work closely with senior stakeholders, including direct exposure to the CEO.
You’ll take ownership of CRM campaigns and lifecycle strategies, managing a small team while remaining hands-on with execution. Success in this role will be defined by your ability to deliver personalised, data-led communications that drive engagement, retention, and revenue.
You’ll be instrumental in:
- Developing customer segmentation and lifecycle journeys across multiple territories
- Planning and executing multi-channel CRM campaigns (email, SMS, push, in-app)
- Monitoring player behaviour daily to deliver targeted offers and personalised messaging
- Driving optimisation through A/B testing, reporting, and performance insights
- Leading projects such as onboarding new casino operators, optimising game layouts, and building automated lifecycle campaigns
SKILLS
- CRM experience in the iGaming space
- Strong track record delivering multi-channel campaigns (email, SMS, push, in-app)
- Data-driven mindset, confident in analysing performance and making recommendations
- Ability to balance strategy with hands-on execution
- Proactive communicator with confidence engaging senior leadership
WHY APPLY?
- Strategic and hands-on influence — direct impact on CRM strategy and execution
- High visibility role with exposure to C-suite (CEO & CMO)
- Opportunity to lead a small, international CRM team
- Work across multiple global markets, not just the UK
CRM Manager in England employer: Harnham
As a CRM Manager at this international online gaming operator, you will thrive in a fully remote environment that champions innovation and collaboration. With a strong focus on employee growth, you will have the opportunity to lead a small team while directly influencing high-impact strategies that engage users across multiple global markets. The company fosters a dynamic work culture that values data-driven decision-making and offers unique exposure to senior leadership, making it an excellent employer for those seeking meaningful and rewarding career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in CRM roles. Use platforms like LinkedIn to connect and engage with them. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful CRM campaigns. This will give potential employers a taste of what you can bring to the table, especially in a data-driven environment like iGaming.
✨Tip Number 3
Prepare for interviews by researching the company’s current CRM strategies. Be ready to discuss how you can enhance their retention efforts and drive engagement. Tailor your answers to reflect their focus on user experience and data-led communications.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it shows you’re genuinely interested in joining our team and makes it easier for us to find your application.
We think you need these skills to ace CRM Manager in England
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the CRM Manager role. Highlight your experience in iGaming and any successful multi-channel campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can drive engagement and retention. Be sure to mention your data-driven mindset and any relevant achievements.
Showcase Your Data Skills:Since this role is all about data-led communications, don’t shy away from showcasing your analytical skills. Share examples of how you've used data to optimise campaigns and improve performance in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to stand out. We can't wait to see what you bring to the table!
How to prepare for a job interview at Harnham
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially in the iGaming sector. Brush up on your knowledge of customer segmentation and lifecycle journeys, as these will be crucial topics during your interview.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive engagement and retention in past roles. Bring examples of successful multi-channel campaigns you've executed, and be ready to explain the metrics you used to measure success.
✨Engage with the Company’s Vision
Research the company’s products and their approach to user experience and localisation. Show enthusiasm for their mission and be ready to share ideas on how you can contribute to their CRM strategy, particularly in the UK market.
✨Prepare for Leadership Conversations
Since this role involves direct exposure to senior stakeholders, practice articulating your thoughts clearly and confidently. Think about how you would communicate your strategies and insights to the CEO and CMO, and prepare to answer questions about team management and collaboration.
