CRM Manager

CRM Manager (Casino)

Online Betting & Gaming Company

Up to £50,000

Ready to level up your CRM career? This is your chance to join one of the fastest-growing names in online betting and gaming as a CRM Manager – taking full ownership of how players engage with the brand, all from the comfort of your home.

WHY THIS ROLE?

You won’t just be loading emails and pulling lists. You’ll be shaping the player journey – segmenting customers, launching automated campaigns, and experimenting with offers that boost loyalty and revenue. This is a chance to put your creativity, analytical skills, and love of gaming to the test in a company where CRM is a central growth lever, not an afterthought.

WHAT YOU’LL BE DOING

• Designing and running multi-channel campaigns (email, SMS, push, in-app) that excite and retain players.
• Using data to segment customers and deliver personalised comms that actually resonate.
• Monitoring player activity daily to identify opportunities and trigger the right offers at the right time.
• Running A/B tests to optimise campaigns and find out what really works.
• Developing automated player journeys to keep customers engaged without lifting a finger.
• Working hand-in-hand with product and compliance to make sure campaigns are on-brand and seamless.

WHAT YOU’LL BRING

• 2+ years of CRM, retention or lifecycle marketing experience in betting/gaming, on casino products (not sportsbook)
• Line management experience.
• Hands-on with CRM tools (Playtech IMS = big bonus).
• Data-savvy and comfortable making decisions from insights.
• Organised, curious and proactive – someone who can juggle multiple campaigns and still spot new opportunities.
• Passion for digital entertainment, gaming or online betting.