CRM Manager

CRM MANAGER

SALARY UP TO (£45,000)

REMOTE ROLE

A leading international digital gaming business is seeking a CRM Manager to take ownership of the Casino CRM strategy and execution across multiple markets. This is a high-impact role where you’ll manage daily CRM operations, shape campaign strategy, and work closely with Product, Branding, CMS, and Commercial teams to deliver engaging, data-driven player journeys.

THE ROLE AND RESPONSIBILITIES:

• Develop a deep understanding of casino player behaviour to inform segmentation and personalised communication.
• Plan, build, and execute multi-channel CRM campaigns (email, SMS, push, in-app).
• Set up, load, and test HTML campaigns to ensure accuracy and performance.
• Monitor daily player activity and deploy targeted offers to drive engagement and revenue.
• Track key CRM KPIs (engagement, CTR, conversions) and deliver actionable insights.
• Manage casino promotions end-to-end, from content review to operational setup and QA.
• Collaborate with branding, product, CMS, compliance, and commercial teams.
• Support automated lifecycle journeys and personalised communication flows.
• Run and analyse A/B tests to optimise performance.
• Upload and manage content via CMS when needed.
• Keep internal stakeholders informed on upcoming campaigns and promotions.

YOUR SKILLS:

• 2+ years’ experience in CRM, retention, or digital marketing (gaming experience strongly preferred).
• Strong understanding of CRM platforms; experience with Playtech IMS is a plus.
• Customer first mindset with a passion for data-driven decision-making.
• Highly organised, detail-oriented, and comfortable working in fast-paced environments.
• Strong analytical ability and excellent Excel skills.
• Ability to manage multiple campaigns simultaneously while maintaining accuracy.

HOW TO APPLY:

Apply by sending your CV to Joe by the link below