At a Glance
- Tasks: Lead customer retention strategies and optimise engagement campaigns for a top subscription business.
- Company: A leading UK subscription company with a focus on innovation and customer experience.
- Benefits: £48,000 salary, private medical, hybrid work, enhanced parental leave, and 25 days holiday.
- Other info: Join a dynamic team with strong visibility and excellent career growth opportunities.
- Why this job: Make a real impact on customer retention and enhance user experience in a strategic role.
- Qualifications: Experience in CRM/lifecycle marketing and familiarity with CRM platforms like Braze or Adobe Campaign.
The predicted salary is between 48000 - 48000 £ per year.
A leading UK subscription business is looking for a CRM Engagement Manager to join their lifecycle team, focusing on customer retention and payment recovery strategy.
This role will focus on reducing subscriber drop-off by improving communications for customers with failed, expired or declined payments. You'll work on audience segmentation, customer journeys, testing strategies and campaign optimisation to improve retention and customer experience.
The role is highly strategic, with strong visibility across the business and the opportunity to make a direct commercial impact.
Requirements
- CRM/lifecycle marketing experience within subscriptions
- Experience with retention and customer engagement campaigns
- Exposure to CRM platforms such as Braze, Adobe Campaign or similar
- CDP experience beneficial
- Open to candidates stepping up from Executive level
Excellent benefits package including private medical, hybrid working, enhanced parental leave, wellbeing support, pension and 25 days holiday.
CRM Engagement Manager - Subscriptions employer: Harnham
Join a leading UK subscription business that prioritises employee well-being and professional growth. With a hybrid working model, excellent benefits including private medical care, enhanced parental leave, and a supportive work culture, this role as a CRM Engagement Manager offers you the chance to make a significant impact on customer retention strategies while advancing your career in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Engagement Manager - Subscriptions
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Engagement Manager - Subscriptions
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
