Conversion Rate Optimisation Manager

Up to £60,000 + up to 20% bonus. Hybrid - London (2 days per month in Romford). I'm hiring a Customer Experience Optimisation Manager to join a growing, tech‑focused insurance business and take ownership of experimentation and optimisation across the full customer journey. This is a high‑impact role, owning how the business tests, learns, and improves performance across marketing and digital channels.

The company is a modern, fast‑growing travel insurance provider operating across multiple brands, focused on delivering strong customer experiences in a highly regulated space. They sit somewhere between a tech business and a traditional insurer - meaning fast‑paced, data‑driven, and highly commercial.

You’ll be responsible for building and owning the experimentation strategy across the business, working across marketing, customer experience, and product teams. This is not a narrow product analytics role - it’s holistic experimentation ownership across all channels.

What you’ll be doing:

• Own the experimentation roadmap and CRO strategy across the full customer journey
• Design and run A/B tests across email, website, and direct marketing channels
• Identify customer pain points and define optimisation opportunities
• Work with UX, engineering, and marketing teams to implement tests and improvements
• Analyse results and turn findings into scalable business improvements
• Build frameworks for testing, measurement, and continuous optimisation
• Drive a culture of data‑driven experimentation across the business

What you bring:

• Must‑haves:
• Strong experience working in CRO / experimentation / optimisation roles
• Proven experience owning an experimentation roadmap (not just contributing)
• Hands‑on experience running A/B and multivariate testing at scale
• Experience identifying customer journey pain points and driving improvements
• Strong stakeholder skills - able to work across marketing, product, and tech
• Experience with experimentation tools (e.g. Optimizely, VWO, AB Tasty, etc)
• Strongly preferred:
• Experience in insurance, financial services, telecoms, or regulated industries
• Experience across multiple channels (email, website, direct marketing)
• Background in conversion rate optimisation or digital performance
• Experience in fast‑paced, commercial environments (e.g. retail, travel, eCommerce)

Not the right fit if:

• You’re a pure product analyst who only occasionally runs tests
• You haven’t owned end‑to‑end experimentation strategy
• Your experience is heavily skewed toward reporting, not testing

What they’re looking for:

• 5-6+ years' experience
• A confident, independent operator - able to own this function end‑to‑end
• Strong commercial mindset and focus on measurable outcomes
• Someone who can translate testing into real business impact

The team:

• Reports into Head of Marketing / Customer Experience
• Works alongside marketing, CRM, UX, and product teams
• Dedicated CX function already in place - this role adds deep experimentation capability

Why this role:

• Full ownership of experimentation across an entire business
• Opportunity to shape a CRO capability from the ground up
• High visibility across senior stakeholders
• Work in a fast‑growing, modern insurance business
• Flexible hybrid working (only 2 days per month in office)

Package:

• Up to £60,000 salary
• Up to 20% discretionary bonus

Interview process:

• Stage 1: Intro conversation
• Stage 2: Technical + presentation (experimentation focus)
• Final stage: Leadership discussion

If you’re someone who has owned experimentation end‑to‑end and wants a role with genuine autonomy and impact, this is a great opportunity.