SEO/GEO Manager London - hybrid 3 days in office Up to £60,000 + bonus With no existing in-house SEO function, you will step into a blank slate role where your ideas, strategy, and execution will shape how the business ranks today and how it is discovered in the future. They are a well-established retail business with a strong presence across physical locations and e-commerce. Operating in a highly competitive consumer market, they are investing heavily in digital transformation, customer experience, and data-led growth. Their model blends heritage retail with modern digital commerce, creating a dynamic environment for innovation. You will join a growing digital and growth function with strong cross-functional collaboration. Own and deliver the organic search strategy across multiple e-commerce websites Lead SEO initiatives across technical, on-page, and content optimisation Conduct keyword research, technical audits, and performance analysis to identify growth opportunities Partner closely with content, digital, PR, and development teams to embed SEO and GEO best practices Strong commercial experience driving SEO performance in an in-house or end-to-end environment (ideally retail) Broad knowledge across technical SEO, content strategy, and digital PR Understanding of AI search, LLMs, and how content is surfaced in generative engines, or a clear passion to build this capability Data-driven mindset with experience using tools such as GA4, Search Console, and SEO platforms Salary up to £60,000 with bonus potential Hybrid working model with 3 days in a central London office Private healthcare, pension, and life assurance Generous holiday allowance with options to purchase more Staff discounts and additional lifestyle benefits If you are interested in shaping the future of SEO and AI-driven discovery within a growing retail business, apply with your CV today.