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For Companies At a Glance
- Tasks: Shape CRM strategy and elevate data capabilities to enhance customer experiences.
- Company: Dynamic marketing agency known for impactful CRM and customer engagement.
- Benefits: Competitive salary, hybrid work, and opportunities for professional growth.
- Why this job: Make a real impact by using data to drive ROI and improve customer engagement.
- Qualifications: Experience in CRM strategy, analytics, and strong communication skills.
- Other info: Collaborative environment with mentorship opportunities and career advancement.
The predicted salary is between 43200 - 72000 £ per year.
This is an exciting opportunity to step into a newly created Senior Data Strategist position where you’ll shape CRM strategy, elevate data capabilities, and influence major customer experience programmes. If you’re motivated by using data to drive ROI and challenge how organisations understand and engage their customers, this role offers the strategic ownership you’re looking for.
The Company
They are a growing, data-driven marketing agency known for delivering impactful CRM and customer engagement programmes. Working across a variety of sectors, they partner with well-known brands to unlock value from customer data and optimise cross-channel journeys. With a strong reputation for analytical excellence and an ambitious growth agenda, they offer an environment where strategic thinkers can make a measurable impact.
The Role
- Own and deliver CRM strategy for clients, focusing on how data can drive ROI and hit key performance metrics.
- Develop and orchestrate comms plans across complex projects, leveraging data and technology to optimise customer journeys.
- Write and refine data project briefs, setting clear technical and analytical requirements for specialist teams.
- Apply analytical thinking across CRM delivery, translating complex concepts into simple, actionable insights.
- Craft compelling data-driven stories and presentations for senior stakeholders using tools like PowerPoint.
- Support the development of KPIs and performance measurement frameworks.
- Use tools such as Tableau and Adobe Analytics to surface insights and identify optimisation opportunities.
- Build and maintain strong relationships with client stakeholders up to senior management level.
- Collaborate with third-party partners (e.g., Braze, agencies) to enhance data use cases.
- Lead strategic outputs across project teams and mentor junior colleagues where needed.
Your Skills & Experience
- Strong experience working with CRM principles, channels, and data-driven strategy.
- Proven ability to use insight, analytics, and behavioural economics to shape customer strategies.
- Understanding of Performance Marketing and its interplay with CRM.
- Working proficiency with tools such as Tableau and Adobe Analytics.
- Strong Excel skills and confidence using the wider Microsoft or Google Suite.
- A strategic mindset with the ambition to identify opportunities for improvement and growth.
- Excellent communication skills and the ability to present insight-led stories to senior stakeholders.
HOW TO APPLY: Apply by sending your CV to Joe by the link below.
Senior CRM Strategist in City of London employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Strategist in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their goals and how you can drive ROI using data.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've used data to influence customer engagement in past roles. Use storytelling to make your insights relatable and impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior CRM Strategist in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Senior CRM Strategist role. Highlight your experience with CRM principles and data-driven strategies, and don’t forget to showcase your analytical skills. We want to see how you can drive ROI and enhance customer engagement!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about using data to shape customer experiences. Share specific examples of how you've influenced CRM strategies in the past, and let your personality come through!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your proficiency with tools like Tableau and Adobe Analytics. We love seeing how you’ve used these tools to derive insights and optimise customer journeys in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Harnham
✨Know Your Data
As a Senior CRM Strategist, you'll be expected to have a strong grasp of data-driven strategies. Brush up on your knowledge of CRM principles and be ready to discuss how you've used data to drive ROI in past roles. Prepare specific examples that showcase your analytical thinking and how it has influenced customer engagement.
✨Master the Tools
Familiarise yourself with tools like Tableau and Adobe Analytics before the interview. Be prepared to discuss how you've used these platforms to surface insights and optimise customer journeys. If you can share a success story where these tools played a key role, it will definitely impress your interviewers.
✨Craft Your Narrative
You’ll need to present data-driven stories to senior stakeholders, so practice crafting compelling narratives around your experiences. Think about how you can translate complex concepts into simple, actionable insights. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Build Relationships
Since this role involves collaborating with client stakeholders and third-party partners, highlight your relationship-building skills. Prepare examples of how you've successfully managed relationships in previous roles, especially with senior management. Show that you understand the importance of collaboration in driving successful CRM strategies.
