Marketing Analytics Manager | Media & Entertainment in City of London

Marketing Analytics Manager London (Hybrid - 2x Days a Week in Office) £This is a leading UK consumer and retail business with a significant physical and digital presence and millions of customers. The business is investing heavily in its data and analytics capabilities, with increasing demand from senior stakeholders to use data to make better, faster commercial decisions. The wider analytics function brings together Marketing Analytics, Digital Analytics, Customer Analytics, Data Science, Data & AI, Pricing and Promotional Analytics, giving the team exposure to a broad range of commercial challenges. The focus is on using data to better understand what drives customer loyalty and value, and to build stronger, longer-term relationships with customers. As the Marketing Analytics Manager, you will take ownership of the analytics strategy for the loyalty programme, working closely with Marketing, Ecommerce, Product, Customer and Data Science teams to understand what drives customer behaviour and translate this into clear commercial action. You will be the key analytics partner for loyalty, helping the business understand programme performance, improve targeting and personalisation, and make better decisions around promotions, communications and customer strategy. Measure the impact and value of loyalty initiatives and targeted interventions, working closely with Marketing and Data Science Support more intelligent, data-led targeting across promotional and discounting activity Help move the business away from broad-based offers towards more relevant and value-accretive activity for loyalty members Own and develop self-serve reporting and dashboards using Power BI, providing trusted and timely visibility of programme performance and customer behaviour Lead the analytical approach to questions around what data is needed, how it should be used and what commercial value it can create Act as the primary analytics partner for loyalty across Marketing, Ecommerce and Product Influence key decisions around promotions, targeting and wider customer strategy This role is ideal for someone who enjoys combining hands-on analysis with strategic thinking, taking a commercial question and using data to influence what the business does next. Solid experience in Marketing Analytics, Customer Analytics, CRM or Loyalty Analytics Strong SQL skills and experience working with large datasets Strong data visualisation experience, ideally with Power BI Strong understanding of loyalty and CRM metrics, including frequency, retention, lifetime value and RFM Experience with testing, measurement and ideally incrementality Comfortable working across both digital and physical/store channels Experience with Databricks, Snowflake, BigQuery or similar cloud data platforms would be advantageous Python would be a plus The successful candidate will be a commercially minded Marketing Analytics professional who can operate strategically, but is still comfortable getting into the detail of the data and delivering analysis themselves. If you're an experienced Marketing Analytics, CRM, Customer or Loyalty Analytics professional with strong SQL and stakeholder management skills, and you're looking for a role where your analysis can directly influence customer and commercial strategy, I'd be keen to hear from you!