At a Glance
- Tasks: Lead CRM campaign measurement and optimise marketing performance across teams.
- Company: Well-known UK retail business with a strong collaborative culture.
- Benefits: Up to £55,000 salary, bonus, hybrid working, and great team environment.
- Other info: Opportunity for genuine ownership and career growth in a dynamic team.
- Why this job: Shape how marketing success is defined and make a real impact.
- Qualifications: Strong SQL skills and experience in CRM or marketing analytics.
The predicted salary is between 55000 - 55000 £ per year.
Up to £55,000 + bonus
Cheadle (Near Manchester) - Hybrid (typically 1 day per week)
I'm hiring a Senior CRM Analyst to join a well‑known UK retail business, helping to strengthen how they measure and optimise marketing performance. This is a core hire for the team, focused on building and embedding best‑practice campaign measurement across CRM.
Role
You’ll sit within the CRM analytics team, working across marketing, product, and commercial teams to:
- Define how campaigns should be measured
- Improve understanding of incremental uplift and ROI
- Upskill the wider team on measurement methodologies
This is less about building dashboards - and more about thinking critically about what “good” looks like in marketing performance.
What you’ll be doing
- Own and develop CRM campaign measurement frameworks
- Evaluate performance across channels (email, app, vouchers, direct mail)
- Design and implement test & control methodologies to measure incremental impact
- Analyse campaign performance and translate results into clear recommendations
- Work closely with stakeholders to define success metrics and improve targeting
- Coach and support other analysts on measurement best practice
- Help move the team towards commercially focused performance reporting (e.g. profit contribution)
What you bring
Must‑haves
- Strong SQL skills (your primary tool)
- Experience in CRM / marketing / campaign analytics
- Strong understanding of campaign measurement methodologies
- Experience working with B2C customer data at scale
- Strong stakeholder skills - able to explain insights clearly and influence decisions
Strongly preferred
- Retail or high‑frequency customer environment
- Experience across multiple CRM channels (email, app, direct mail, etc.)
- Exposure to CRM platforms (e.g. Salesforce Marketing Cloud)
Not the right fit if
- You're primarily a BI / dashboard‑focused analyst
- You've only worked in B2B environments
- You lack experience in campaign measurement and experimentation
What they're looking for
- 3-7 years' experience
- Someone ready to step into a senior analytical role
- A commercial thinker - focused on impact, not just reporting
- Comfortable working across teams and influencing ways of working
- Someone who can work in ambiguity and challenge how things are measured
The team
3 CRM Analytics Managers + wider analyst team. This role will be the go‑to specialist for measurement. Focus initially on improving measurement frameworks, then broader project work.
Why this role
- Genuine ownership of a key capability gap (marketing measurement)
- High visibility across marketing and commercial teams
- Opportunity to shape how campaign success is defined and measured
- Strong, collaborative team culture (very people‑focused business)
- Flexible working (typically 1 day per week in office)
Package
- Salary up to £55,000
- Bonus up to 15%
- Hybrid working + strong culture and benefits
Interview process
- Stage 1: experience + approach discussion
- Stage 2: SQL & scenario‑based discussion (no heavy coding test)
If you’re a CRM / marketing analyst who enjoys thinking about how to measure impact properly - not just reporting results - this is a great opportunity to step into a more strategic role.
Senior CRM Analyst (Marketing Measurement) in Cheadle employer: Harnham
Join a leading UK retail business that prioritises employee growth and collaboration, offering a vibrant work culture where your insights directly influence marketing strategies. With a competitive salary of up to £55,000, a bonus structure, and the flexibility of hybrid working, this role provides a unique opportunity to shape campaign measurement practices while being part of a supportive team dedicated to professional development.
