At a Glance
- Tasks: Lead digital marketing strategies, focusing on PPC and SEO to drive growth.
- Company: Dynamic UK-based eCommerce business with a focus on digital innovation.
- Benefits: Private medical insurance, wellbeing support, and clear career progression.
- Other info: Collaborative remote environment with opportunities for leadership development.
- Why this job: Shape impactful marketing strategies and make a real difference in a growing company.
- Qualifications: Experience in PPC, SEO, and analytics with a strong analytical mindset.
The predicted salary is between 45000 - 55000 £ per year.
This is an excellent opportunity to take ownership of a high-impact digital marketing function within a growing eCommerce-led business. You will play a key role in rebuilding and scaling paid search and SEO performance, with the autonomy to shape strategy and drive measurable commercial outcomes.
The Company
They are a UK-based online-first business operating within a specialist B2B and consumer-facing sector. Their platform brings together a wide range of products from multiple suppliers, creating a streamlined purchasing experience for customers. With a strong focus on digital growth, they are investing in in-house expertise to enhance performance marketing and drive long-term scalability. The business offers a collaborative, technology-enabled environment with access to strong internal data and analytics capabilities.
The Role
You will lead PPC and SEO strategy, taking ownership of performance and growth across key digital channels. Responsibilities include:
- Managing and optimising Google Ads activity, including Performance Max and Shopping campaigns
- Owning the development and execution of a scalable PPC strategy focused on revenue, ROAS and lead quality
- Leading SEO direction across product categories, working cross-functionally with content, development and product teams
- Improving attribution, tracking accuracy and data reliability using tools such as GA4 and server-side tracking
- Integrating CRM and call tracking data into campaign optimisation and reporting
- Managing product feeds and platforms such as Google Merchant Centre and Search Console
- Analysing performance data to uncover insights and drive continuous improvement
- Delivering clear, commercially focused reporting aligned to profitability and growth objectives
- Acting as the internal subject matter expert, with scope to shape future team growth
Your Skills & Experience
You will bring strong hands-on experience across performance marketing and analytics, including:
- Proven capability managing PPC campaigns across Google Ads, including Search, Shopping and Performance Max
- Strong understanding of SEO strategy within product-led or eCommerce environments
- Experience optimising campaigns towards commercial outcomes such as revenue, profit and lead quality
- Solid analytics expertise, including GA4, attribution and conversion tracking
- Experience working with CRM or call tracking data (e.g. Salesforce) to enhance performance
- Ability to manage product feeds and optimise large catalogues
- Strong analytical mindset with the ability to translate data into actionable insight
- Confidence working independently in a remote environment with ownership of results
What They Offer
Private medical insurance and wellbeing support, enhanced family benefits and additional perks, clear progression into a leadership role as the function expands, and the opportunity to shape and build a high-performing digital marketing capability.
Digital Marketing Manager in Cardiff employer: Harnham
Join a leading UK-based media organisation at the forefront of digital transformation, where your role as Director of Streaming Product and Growth will be pivotal in shaping the future of their subscription services. With a strong emphasis on innovation and a collaborative work culture, you'll have access to significant growth opportunities, competitive salary packages, and a performance-based bonus structure, all while working in a dynamic environment that values data-driven decision making and customer-centric strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Cardiff
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Harnham are looking for when hiring for a Digital Marketing Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Harnham for the Digital Marketing Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Harnham as a Digital Marketing Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Harnham’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Marketing Manager.
We think you need these skills to ace Digital Marketing Manager in Cardiff
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Harnham, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Harnham's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Harnham. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Harnham
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Harnham uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Harnham. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
