At a Glance
- Tasks: Analyse customer data to shape marketing strategies and enhance customer experiences.
- Company: Established organisation focused on customer insights and ethical data use.
- Benefits: Competitive salary, benefits package, and a chance to influence strategy.
- Other info: Supportive culture with opportunities for professional growth and development.
- Why this job: Make a real impact by turning insights into action in a collaborative environment.
- Qualifications: Experience in CRM analytics, SQL, Python, and data visualisation tools.
The predicted salary is between 45000 - 55000 £ per year.
This is an opportunity to step into a high impact customer insight role where your analysis directly shapes marketing strategy, customer experience, and commercial performance. You will work with rich customer and patient data to influence how a large, service led organisation engages, retains, and grows its customer base.
The Company
They are a well established, customer focused organisation operating at scale within a regulated, service led environment. Data and insight sit at the heart of their decision making, with strong collaboration across marketing, operations, and product teams. The business values thoughtful analysis, ethical data use, and turning insight into meaningful action.
The Role
You will focus on unlocking actionable insight across the full customer lifecycle, supporting CRM performance, retention, and personalisation. Key responsibilities include:
- Analysing CRM, POS, digital, and survey data to identify behavioural trends and growth opportunities
- Supporting campaign targeting and optimisation through segmentation, cohort analysis, and predictive insight
- Developing dashboards that connect customer behaviour to commercial KPIs such as conversion, retention, and lifetime value
- Leading analysis of satisfaction and advocacy data using sentiment and key driver approaches
- Delivering clear, executive ready insights to non technical stakeholders
- Partnering with marketing, operations, and product teams to improve lifecycle communications and service delivery
- Ensuring GDPR and data governance standards are met in all analysis and reporting
Your Skills and Experience
- Strong commercial experience in customer insight, CRM analytics, or lifecycle analysis
- Confident using SQL and Python for data analysis
- Experience with BI and visualisation tools such as Power BI or Tableau
- Solid understanding of segmentation, retention, and campaign performance metrics
- Comfortable working with multi channel CRM data including email, SMS, and direct marketing
- Ability to translate complex data into clear, actionable recommendations
What They Offer
- Competitive salary and benefits package
- Exposure to large scale, high value customer data
- Clear opportunity to influence strategy and see the impact of your work
- Supportive, collaborative culture with strong values around integrity and improvement
Senior Marketing Analyst in Burnley employer: Harnham
Join a leading UK-based media organisation at the forefront of digital transformation, where your role as Director of Streaming Product and Growth will be pivotal in shaping the future of their subscription services. With a strong emphasis on innovation and a collaborative work culture, you'll have access to significant growth opportunities, competitive salary packages, and a performance-based bonus structure, all while working in a dynamic environment that values data-driven decision making and customer-centric strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Analyst in Burnley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Analyst in Burnley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
