Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive multi-channel CRM strategy and own exciting campaigns from concept to delivery.
- Company: Join a leading UK luxury retailer with a rich history and award-winning culture.
- Benefits: Salary up to £33,000, performance bonus, and 33 days holiday.
- Why this job: Make a real impact in a dynamic team and shape customer engagement strategies.
- Qualifications: 2+ years in CRM or digital marketing with strong campaign management skills.
- Other info: Hybrid working model with opportunities for personal and professional growth.
The predicted salary is between 33000 - 46200 £ per year.
Lancashire (Hybrid - 3 days onsite per week) – Permanent
About the Company
We are working with a leading UK luxury retailer specializing in jewelry, watches, and premium brand products. Established over 100 years ago as a family business, they now operate 80+ locations across the UK with a thriving e-commerce platform. They have seen significant growth and are particularly renowned for their exceptional customer experience and award-winning workplace culture.
The Role
We are looking for a Senior CRM Coordinator to join a small, focused CRM team (3 people total) and take ownership of driving multi-channel CRM strategy forward. This role is perfect for someone ready to step up from a Coordinator level and take real ownership of campaigns, priorities, and strategic initiatives - without the pressure of line management.
You will be hands-on with email, SMS, and direct mail campaigns, but the real excitement is in building lifecycle automation and customer journeys from the ground up. This is a new area for the team, so you will have genuine impact and the opportunity to shape how the business engages customers across their entire lifecycle.
Key Responsibilities
- Drive CRM strategy across email, direct mail, and SMS channels, taking ownership of strategic initiatives and campaign roadmaps.
- Spearhead lifecycle and automation campaign development, building customer journeys from scratch including welcome series, win-back campaigns, re-engagement flows, and post-purchase journeys.
- Own end-to-end campaign delivery across all CRM channels, from initial concept and creative brief through to deployment, analysis, and optimization.
- Manage day-to-day BAU CRM operations, ensuring smooth delivery of weekly campaigns, promotional activity, and seasonal initiatives.
- Deep-dive into campaign performance data using Excel and analytics tools, providing actionable insights and recommendations to enhance engagement, retention, and revenue.
- Prioritize your own workload, set timelines, and support delegation across the wider team where needed.
- Work closely with creative, ecommerce, and retail teams to ensure CRM activity is aligned with wider business objectives.
- Stay on top of industry trends, best practices, and platform capabilities to keep campaigns fresh, effective, and compliant.
What You Will Be Working On
- Lifecycle and automation initiatives - this is a brand new area for the team, so you will be building customer journeys and automated flows from the ground up.
- Data journey mapping - understanding customer behavior and mapping touchpoints to create personalized, relevant communications.
- Direct mail campaigns - owning the strategy, execution, and analysis of offline direct mail activity alongside digital channels.
- High-impact, visible work with real autonomy and opportunity to make your mark.
What We Are Looking For
- Minimum 2 years' experience in a CRM, email marketing, or digital marketing role with hands-on campaign management.
- Strong campaign development skills - you have taken campaigns from initial concept through to delivery and reported on results.
- Direct mail campaign experience - planning, executing, and analyzing offline campaigns.
- Excel proficiency - comfortable manipulating data, building reports, and interpreting campaign performance metrics.
- Campaign analysis and reporting experience - you can translate data into actionable insights and recommendations.
- Experience using Email Service Providers (ESP) such as Bloomreach, Braze, Klaviyo, Salesforce Marketing Cloud, Dotdigital, or similar.
- Ability to commute to the office location 3 days per week.
- Retail or ecommerce sector background.
- Bloomreach platform knowledge (or similar marketing automation platforms).
- Someone who is ready to hit the ground running, take ownership, and drive the channel forward.
What’s On Offer
Salary up to £33,000 + performance bonus. Hybrid working (3 days onsite, 2 days remote). 33 days holiday including...
Senior CRM Executive in Burnley employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive in Burnley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think about how your skills can contribute. This shows you're genuinely interested and ready to make an impact!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior CRM Executive. Highlight your campaign management skills and any direct mail experience you've got up your sleeve.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior CRM Executive in Burnley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRM Executive role. Highlight your relevant experience in CRM, email marketing, and campaign management. We want to see how your skills align with the job description!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in CRM and how you can contribute to our team at StudySmarter.
Showcase Your Data Skills: Since data analysis is key for this role, make sure to mention your Excel proficiency and any experience with analytics tools. We love seeing candidates who can turn data into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Harnham
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially around lifecycle automation and campaign management. Be ready to discuss specific campaigns you've worked on and how you measured their success. This will show that you’re not just familiar with the tools but also understand the strategy behind them.
✨Showcase Your Analytical Skills
Since the role involves deep-diving into campaign performance data, prepare to talk about how you've used Excel or analytics tools in past roles. Bring examples of how you’ve turned data into actionable insights that improved engagement or revenue. This will demonstrate your ability to make data-driven decisions.
✨Be Ready to Discuss Direct Mail Campaigns
Direct mail might be a bit old school, but it’s still relevant! If you have experience in planning and executing direct mail campaigns, be sure to highlight this. Discuss what strategies worked, what didn’t, and how you measured success. This will set you apart from other candidates.
✨Align with Their Culture
This company prides itself on its exceptional customer experience and workplace culture. Research their values and think about how your personal values align with theirs. During the interview, share examples of how you’ve contributed to a positive team environment or enhanced customer experiences in your previous roles.
