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For Companies At a Glance
- Tasks: Analyse customer data to shape marketing strategies and enhance customer experiences.
- Company: Established, customer-focused organisation thriving in a regulated environment.
- Benefits: Competitive salary, benefits package, and exposure to high-value customer data.
- Other info: Join a supportive culture that values integrity and continuous improvement.
- Why this job: Make a real impact on strategy and see your insights drive change.
- Qualifications: Experience in customer insight, CRM analytics, and proficiency in SQL and Python.
The predicted salary is between 40000 - 50000 £ per year.
This is an opportunity to step into a high impact customer insight role where your analysis directly shapes marketing strategy, customer experience, and commercial performance. You will work with rich customer and patient data to influence how a large, service led organisation engages, retains, and grows its customer base.
The Company
They are a well established, customer focused organisation operating at scale within a regulated, service led environment. Data and insight sit at the heart of their decision making, with strong collaboration across marketing, operations, and product teams. The business values thoughtful analysis, ethical data use, and turning insight into meaningful action.
The Role
You will focus on unlocking actionable insight across the full customer lifecycle, supporting CRM performance, retention, and personalisation. Key responsibilities include:
- Analysing CRM, POS, digital, and survey data to identify behavioural trends and growth opportunities
- Supporting campaign targeting and optimisation through segmentation, cohort analysis, and predictive insight
- Developing dashboards that connect customer behaviour to commercial KPIs such as conversion, retention, and lifetime value
- Leading analysis of satisfaction and advocacy data using sentiment and key driver approaches
- Delivering clear, executive ready insights to non technical stakeholders
- Partnering with marketing, operations, and product teams to improve lifecycle communications and service delivery
- Ensuring GDPR and data governance standards are met in all analysis and reporting
Your Skills and Experience
- Strong commercial experience in customer insight, CRM analytics, or lifecycle analysis
- Confident using SQL and Python for data analysis
- Experience with BI and visualisation tools such as Power BI or Tableau
- Solid understanding of segmentation, retention, and campaign performance metrics
- Comfortable working with multi channel CRM data including email, SMS, and direct marketing
- Ability to translate complex data into clear, actionable recommendations
What They Offer
- Competitive salary and benefits package
- Exposure to large scale, high value customer data
- Clear opportunity to influence strategy and see the impact of your work
- Supportive, collaborative culture with strong values around integrity and improvement
Customer Insights Analyst in Burnley employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insights Analyst in Burnley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to customer insights. Use real examples from your experience to showcase how you've turned data into actionable recommendations.
✨Tip Number 3
Show off your skills! Create a portfolio of your work, including dashboards or analyses you've done. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience with CRM analytics and how you can contribute to our customer-focused culture.
We think you need these skills to ace Customer Insights Analyst in Burnley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Customer Insights Analyst. Highlight your experience with CRM analytics, SQL, and Python, and don’t forget to mention any work with BI tools like Power BI or Tableau.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain how your skills align with the job description. Share specific examples of how you've turned data into actionable insights in previous roles.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse customer data and identify trends. Mention any projects where your insights led to improved customer engagement or retention, as this will resonate with us.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Harnham
✨Know Your Data Inside Out
Make sure you’re familiar with the types of data you'll be working with, like CRM, POS, and digital data. Brush up on your SQL and Python skills, as you might be asked to demonstrate your analytical abilities during the interview.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive insights in previous roles. Be ready to discuss specific projects where your analysis led to actionable recommendations, especially in customer retention or campaign performance.
✨Understand the Business Context
Research the company’s values and how they use data to shape their marketing strategies. Being able to connect your insights to their business goals will show that you’re not just a data analyst, but a strategic thinker who can contribute to their success.
✨Communicate Clearly and Confidently
Practice explaining complex data concepts in simple terms. You’ll likely need to present your findings to non-technical stakeholders, so being able to convey your insights clearly is crucial. Consider preparing a mock presentation to hone your delivery.