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For Companies At a Glance
- Tasks: Manage customer data and insights to enhance marketing strategies and customer experiences.
- Company: Leading UK luxury retailer with a rich history and exceptional workplace culture.
- Benefits: Up to £45,000 salary, profit share bonus, 33 days holiday, and hybrid working.
- Why this job: Join a forward-thinking team and make a real impact in luxury retail.
- Qualifications: Experience in data management or analytics, preferably in retail or ecommerce.
- Other info: Collaborative environment with opportunities for professional growth and development.
The predicted salary is between 36000 - 54000 £ per year.
Up to £45,000 + profit share bonus + benefits
Lancashire (Hybrid working)
Permanent
About the Company
We are working with a leading UK luxury retailer specializing in high-end jewelry, watches, and premium brand products. Established over 100 years ago as a family business, they now operate 80+ locations across the UK with a thriving e-commerce platform. They have been recognized as one of the UK's best employers and are known for their exceptional workplace culture, employee benefits, and commitment to work-life balance.
The Role
We are looking for a Customer Data and Insights Manager to join a forward-thinking Digital and Brand Experience team. This role is critical to maintaining a high-quality, secure, and unified customer data ecosystem that powers personalized marketing and exceptional customer experiences. You will bridge data management and insights, combining technical skills with strategic thinking to ensure customer data flows seamlessly across systems, segmentation drives targeted campaigns, and stakeholders have access to meaningful customer analytics. This is perfect for someone with experience in data management or analytics who wants to take ownership of customer data strategy in a luxury retail environment.
Key Responsibilities
- Oversee and optimize the flow of customer data between CRM systems, CDPs, ecommerce platforms, and marketing channels, ensuring seamless integration and accuracy.
- Ensure robust and efficient customer data collection across all touchpoints (online, in-store, mobile, email).
- Optimize data health and integrity through consistent, best-practice approaches to data cleansing, deduplication, and validation.
- Conduct in-depth analysis to identify customer trends, behaviors, and insights that inform CRM campaigns and marketing strategy.
- Produce reports for CRM and Marketing teams to enable targeting, personalization, and decision-making.
- Develop segmentation strategies to enable personalized, relevant marketing activity across email, SMS, direct mail, and digital channels.
- Build and maintain a suite of dashboards and reports to keep stakeholders informed of key customer KPIs including acquisition, retention, lifetime value, engagement, and purchase behavior.
- Work closely with Tech teams and developers to optimize customer data integration from multiple sources and troubleshoot data flow issues.
- Ensure compliance with data privacy regulations (GDPR) and champion data governance best practices across the business.
What You Will Be Working On
- Customer Data Platform (CDP) management and optimization - ensuring data is unified, accurate, and actionable.
- Segmentation and modeling - creating customer segments for targeted campaigns based on behavior, demographics, purchase history, and engagement.
- Data quality initiatives - implementing processes to cleanse, validate, and maintain high-quality customer data.
- Insights and reporting - translating data into actionable recommendations for Marketing, CRM, and leadership teams.
- Cross-functional collaboration - partnering with Tech, Marketing, CRM, and ecommerce teams to align on data strategy.
What We Are Looking For
- Experience in a data management or data analytics role, ideally in retail or ecommerce.
- Knowledge of retail-focused CRM and CDP systems (Bloomreach, Segment, Tealium, mParticle, Salesforce CDP, or similar).
- Strong understanding of data integration methodologies and how customer data flows between systems.
- Hands-on experience with analytics and BI platforms (Power BI, Tableau, Looker, or similar).
- SQL knowledge and ability to query customer databases to extract insights and build segments.
- Proven ability to influence stakeholders around data health, quality, and best practices.
- Impeccably high attention to detail and accuracy when working with data.
- Understanding of CRM segmentation and customer modeling strategies.
- Excellent communication and presentation skills - able to translate technical insights for non-technical audiences.
- Strong understanding of data legislation and privacy regulations (GDPR, ICO guidelines).
- Experience working in a multi-channel retail environment (online and offline customer data).
- Knowledge of Bloomreach CDP specifically.
- Awareness of how AI-driven technology is being used to enhance data cleansing and customer modeling.
- Experience with A/B testing strategies in a CRM or marketing context.
- Familiarity with ecommerce platforms (e.g., CommerceTools, Shopify, Magento).
What’s On Offer
Salary up to £45,000 + profit share bonus. 33 days holiday including
Customer Data & Insights Manager in Burnley employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Data & Insights Manager in Burnley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, so you can show how you fit into their team. Tailor your answers to reflect their needs and demonstrate your passion for the role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you get comfortable with common questions and refine your responses, making you more confident when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows your enthusiasm for the position and appreciation for their time.
We think you need these skills to ace Customer Data & Insights Manager in Burnley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Customer Data & Insights Manager role. Highlight your experience in data management and analytics, especially in retail or e-commerce. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about customer data and how you can contribute to our team. Be sure to mention any specific tools or methodologies you’re familiar with that relate to the role.
Showcase Your Achievements: When detailing your experience, focus on achievements rather than just responsibilities. Use metrics where possible to demonstrate how you've improved data quality or driven insights in previous roles. We love numbers!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we’ll be able to track your application better. Plus, it shows you’re serious about joining our awesome team!
How to prepare for a job interview at Harnham
✨Know Your Data Inside Out
Make sure you brush up on your knowledge of customer data management and analytics. Familiarise yourself with the specific CRM and CDP systems mentioned in the job description, like Bloomreach or Salesforce CDP. Being able to discuss how these systems work and how you've used them in the past will show you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and reporting tools like Power BI or Tableau. Bring examples of how you've translated complex data into actionable insights for marketing strategies. This will demonstrate your ability to bridge the gap between data and decision-making.
✨Understand the Customer Journey
Be ready to talk about how customer data flows through various touchpoints, both online and offline. Think about how you've optimised data collection and ensured data integrity in previous roles. Showing that you understand the customer journey will highlight your strategic thinking and relevance to the role.
✨Communicate Clearly and Confidently
Practice explaining technical concepts in simple terms, as you'll need to communicate insights to non-technical stakeholders. Prepare a few scenarios where you've successfully influenced decisions based on data. This will showcase your communication skills and ability to collaborate across teams.
