At a Glance
- Tasks: Analyse customer data to identify trends and enhance customer experience.
- Company: Established, data-driven organisation focused on customer insights.
- Benefits: Competitive salary, clear progression, and a collaborative work environment.
- Other info: Join a supportive team and work on high-impact analytics projects.
- Why this job: Make a real impact on customer engagement and business performance.
- Qualifications: Experience in CRM analytics, SQL, Python, and data visualisation tools.
The predicted salary is between 55000 - 55000 £ per year.
This is an opportunity to join a data-led organisation where customer insight sits at the heart of decision making. The role offers strong exposure to CRM, customer lifecycle strategy, and advanced analytics, with the chance to directly influence customer experience and commercial performance.
The Company
They are an established, customer-focused business operating across a large network of locations, with a strong emphasis on data-driven growth. The organisation is investing in its analytics capability to better understand customer behaviour and optimise engagement strategies. Teams are collaborative and cross-functional, bringing together marketing, operations, and analytics to deliver measurable outcomes. They prioritise high-quality customer experiences and continuous improvement across their services.
The Role
- Analyse customer and transactional data across CRM, digital platforms, and point-of-sale systems to identify trends and opportunities.
- Develop and maintain dashboards linking customer metrics such as retention, conversion, and lifetime value to business performance.
- Deliver insight to support campaign targeting, segmentation, and personalisation strategies.
- Conduct pre and post campaign analysis to measure performance, uplift, and return on investment.
- Apply sentiment analysis and key driver techniques to customer feedback and survey data.
- Support lifecycle strategy by identifying churn risk, improving recall performance, and increasing engagement.
- Partner with marketing, product, and operational teams to translate insight into actionable strategies.
- Present clear, commercially focused insights to stakeholders across the business.
- Ensure all analysis complies with data protection and governance standards.
Your Skills & Experience
- Strong commercial experience in customer insight, CRM analytics, or marketing analytics.
- Proficiency in SQL and Python for data analysis and manipulation.
- Experience with data visualisation tools such as Power BI or Tableau.
- Solid understanding of segmentation, lifecycle management, and retention metrics.
- Experience working with CRM and marketing technology platforms across email, SMS, or direct channels.
- Ability to analyse and interpret customer survey data, including sentiment and satisfaction metrics.
- Strong communication skills with the ability to translate complex data into clear business insight.
- Comfortable working with cross-functional stakeholders in a fast-paced environment.
What They Offer
- Opportunity to work on high-impact customer analytics projects.
- Clear progression within a growing data and analytics function.
- Collaborative and supportive working environment.
How to Apply
If you are interested in this Customer Insight Analyst role, please apply with your CV to discuss further.
Customer Insights Analyst (197929) in Blackburn employer: Harnham
Join a dynamic and data-driven organisation in Blackburn, where customer insight is pivotal to shaping strategies and enhancing experiences. With a strong focus on collaboration across teams and a commitment to employee growth, this company offers a supportive environment that encourages innovation and professional development. Enjoy the benefits of working on impactful projects while being part of a culture that values continuous improvement and high-quality customer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insights Analyst (197929) in Blackburn
✨Tip Number 1
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. A friendly chat can give us insights into the company culture and maybe even a referral!
✨Tip Number 2
Prepare for the interview by diving deep into customer analytics trends. Brush up on your SQL and Python skills, and be ready to discuss how you can leverage data to enhance customer experiences.
✨Tip Number 3
Showcase your analytical prowess! Bring examples of dashboards you've created or insights you've delivered in past roles. We want to see how you can turn data into actionable strategies.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can keep you top of mind. And remember, apply through our website for the best chance!
We think you need these skills to ace Customer Insights Analyst (197929) in Blackburn
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your proficiency in SQL, Python, and any data visualisation tools you've used. We want to see how your background aligns with the role!
Showcase Your Analytical Skills:In your application, emphasise your experience with customer insights and analytics. Share specific examples of how you've used data to drive decisions or improve customer experiences. This will help us see your potential impact on our team.
Keep It Clear and Concise:When writing your application, be straightforward and to the point. Use clear language to explain your achievements and avoid jargon. We appreciate clarity, especially when it comes to complex data insights!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. This way, we can easily track your application and get back to you quicker. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Harnham
✨Know Your Data
Make sure you brush up on your SQL and Python skills before the interview. Be ready to discuss how you've used these tools in past roles to analyse customer data and derive insights. This will show that you can hit the ground running!
✨Showcase Your Analytical Skills
Prepare examples of how you've previously identified trends or opportunities from customer data. Think about specific campaigns where your insights led to measurable outcomes, and be ready to explain your thought process.
✨Understand the Business
Research the company’s customer engagement strategies and their approach to analytics. Being able to discuss how your skills align with their goals will demonstrate your genuine interest in the role and the organisation.
✨Communicate Clearly
Practice explaining complex data insights in simple terms. You’ll likely need to present findings to stakeholders who may not have a technical background, so being able to communicate effectively is key!
