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For Companies At a Glance
- Tasks: Lead analytics projects, mentor a team, and optimise pricing strategies.
- Company: Join a leading hospitality and travel provider in Central London.
- Benefits: Enjoy a competitive salary, flexible work arrangements, and a dynamic team environment.
- Why this job: Make a real impact on business decisions while advancing your analytics career.
- Qualifications: Strong SQL skills, experience with Power BI, and a background in financial analytics required.
- Other info: This role offers the chance to shape data-led decision making in a growing company.
The predicted salary is between 42000 - 84000 Ā£ per year.
Senior Recruitment Consultant- Market Research & Insights at HarnhamLead Marketing Analyst
Location: Fully remote (UK-based)
Salary: Up to Ā£80k + 10% bonus
About the BusinessA long-established, consumer-focused digital business backed by private equity. The company is undergoing a significant transformation under new leadership, with a clear three-pillar growth strategy centred around:
Expanding and strengthening its core digital products.
Enhancing customer experience to drive engagement and loyalty.
Building stronger community connections and marketing reach.
The business is in the process of modernising its approach to data and analytics, with major work underway on evolving its subscription model and diversifying revenue streams.
The RoleThis is a newly created position within the central Analytics, Data, and Engineering function, designed to add an extra layer of leadership within the marketing analytics space.
You\āll take full ownership of the marketing analytics function , lineāmanaging one Senior Analyst, and act as the goāto expert for marketing insight and reporting. You\āll work closely with senior stakeholders across marketing, commercial, and product to ensure dataādriven decisionāmaking, presenting confidently at executive and board level.
What You\āll Be Doing
Leading a small analytics team delivering insights to guide marketing targeting, spend, and impact.
Improving campaign decisionāmaking through attribution, incrementality, and media mix modelling.
Partnering with Data Science to build predictive models (LTV, churn).
Owning and refining marketing forecast models for budget and performance planning.
Using statistical analysis to optimise testing methodologies and outcomes.
Developing best practice, transparent reporting, and actionable insights.
Managing stakeholders across the business to improve marketing decisions.
Building strong crossāfunctional relationships to promote a dataādriven culture.
Working with Data Engineering to manage data requirements and ensure quality deliverables.
Background
Ideally from gaming, but open to eācommerce, adātech, or subscription/dating apps.
Must have a strong B2C focus .
Experience
Proven track record in marketing analytics.
Comfortable leading and mentoring others.
Strong stakeholder management and presentation skills.
Line management experience (desirable but not essential).
Technical Skills
Power BI / Looker.
Knowledge of attribution, forecasting, incrementality testing, MMM, LTV/churn modelling (advantageous).
~Ā£80k base salary + 10% bonus.
Life insurance + employee assistance programme.
Enhanced family leave.
25 days holiday + bank holidays (buy/sell option).
Interview Process
1st stage: Zoom interview with senior marketing leadership.
2nd stage: Takeāhome task + panel presentation.
3rd stage: Final interview with executive team.
Seniority levelMidāSenior level
Employment typeFull-time
Job functionAnalyst
IndustriesComputer Games
Referrals increase your chances of interviewing at Harnham by 2x
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Analytics Team Lead employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Analytics Team Lead
āØTip Number 1
Familiarise yourself with the latest trends in commercial analytics and pricing strategies. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
āØTip Number 2
Brush up on your SQL skills and Power BI capabilities. Consider working on personal projects or case studies that showcase your ability to build dashboards and analyse data, as this will demonstrate your hands-on experience.
āØTip Number 3
Network with professionals in the hospitality and travel sectors. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the company culture and expectations.
āØTip Number 4
Prepare to discuss your leadership style and how you've mentored others in previous roles. Be ready to share specific examples of how you've fostered a best-practice culture within an analytics team.
We think you need these skills to ace Analytics Team Lead
Some tips for your application š«”
Tailor Your CV: Make sure your CV highlights your strong SQL skills and experience with data visualisation tools like Power BI. Emphasise any previous roles where you partnered with finance or commercial teams to assess revenue performance.
Craft a Compelling Cover Letter: In your cover letter, explain how your background in commercial or financial analytics aligns with the responsibilities of the Analytics Team Lead role. Share specific examples of how you've translated data into strategic insights in past positions.
Showcase Leadership Experience: If you have experience managing or mentoring analysts, be sure to highlight this in both your CV and cover letter. Discuss how you fostered a best-practice culture within your team and the impact it had on your organisation.
Demonstrate Stakeholder Management Skills: Provide examples of how you've successfully collaborated with senior stakeholders and technology teams in your previous roles. This will show that you possess the excellent communication skills required for the position.
How to prepare for a job interview at Harnham
āØShowcase Your SQL Skills
Make sure to highlight your strong SQL skills during the interview. Be prepared to discuss specific projects where you've built SQL pipelines and how they contributed to actionable insights, as this is crucial for the role.
āØDemonstrate Your Leadership Experience
Since the position involves leading and mentoring a small analytics team, share examples of how you've successfully managed or mentored analysts in the past. Discuss the best practices you implemented and the impact they had on team performance.
āØPrepare for Stakeholder Management Questions
Expect questions about your experience with stakeholder management. Prepare examples that showcase your communication skills and how you've collaborated with finance, commercial, and technology teams to achieve business objectives.
āØUnderstand the Business Context
Research the hospitality and travel industry to understand current trends and challenges. This knowledge will help you discuss how you can influence pricing strategies and optimise revenue streams effectively, demonstrating your proactive and commercially minded approach.
