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- Tasks: Lead CRM performance initiatives and optimise engagement strategies.
- Company: Join a high-growth consumer membership business with over 4 million active members.
- Benefits: Enjoy a competitive salary, bonus opportunities, and a dynamic work environment.
- Why this job: Be part of a team that drives customer engagement and personalisation in a fast-paced setting.
- Qualifications: Strong CRM experience, excellent stakeholder management, and familiarity with CRM platforms required.
- Other info: Hybrid working model available; perfect for those passionate about marketing and data.
The predicted salary is between 48000 - 64000 £ per year.
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Salary: Up to £80,000 + 5% bonus
The Company
A high-growth consumer membership business offering exclusive offers and experiences to key workers across the UK and beyond. With over 4 million active members and 15,000+ brand partnerships across retail, entertainment, and travel, this business is scaling its CRM capabilities to deliver greater personalisation, engagement, and performance across its customer base. The Senior CRM Performance Manager will sit within the Lifecycle CRM team, owning tactical CRM performance delivery and working closely with commercial, trading, and partnerships teams to align on strategic goals.
The Role
This is a strategic and hands-on CRM role leading the performance arm of the lifecycle CRM function. You\’ll represent CRM in daily and weekly trading meetings, feed campaign performance into commercial strategy, and shape tactical execution. With line management responsibilities and close collaboration with stakeholders across trading, commercial, and partnerships, you\’ll have ownership over CRM-led growth and engagement initiatives.
Key Responsibilities
- Own CRM performance reporting, KPIs, and tactical campaign impact for lifecycle initiatives.
- Represent CRM at key commercial and trading meetings, aligning offer-led CRM comms with wider business goals.
- Develop and iterate a test-and-learn framework across lifecycle and trading comms to optimise engagement and conversion.
- Use behavioural, product, and commercial data to improve segmentation and personalisation.
- Plan, execute and measure CRM campaigns (email, push) across multiple product lines and customer cohorts.
- Lead and mentor a team of 3 CRM Executives and Analysts.
- Partner with analytics and data engineering teams to ensure campaign measurement is robust and scalable.
- Continuously improve lifecycle campaign performance – focusing on offer engagement, CTR, and ROI.
Skills & Experience
- Strong experience in CRM/lifecycle marketing roles, ideally within fast-paced consumer or membership-based businesses.
- Proven track record of improving CRM campaign performance across email and push channels.
- Comfortable owning reporting, insight, and test design – strong Excel/Google Sheets skills essential.
- Excellent stakeholder management and ability to influence cross-functional teams.
- Experience in line management or mentoring CRM team members.
- Strong understanding of customer segmentation, engagement metrics, and campaign planning.
- Hands-on experience with CRM platforms such as Braze, Salesforce, or Iterable.
- Familiarity with HTML or Liquid templating for email customisation.
- Exposure to subscription-based or loyalty programme environments.
- Prior experience working closely with data/analytics teams on CRM measurement.
Interview Process
- 1st Stage: Introductory screen with Talent (Background & Motivation)
- 2nd Stage: Technical / Experience-Based Interview with Hiring Manager
How to Apply
Send your CV to Mohammed Buhariwala at Harnham using the apply link on this page or reach out directly to discuss the role in more detail.
Keywords
CRM, Lifecycle Marketing, Customer Retention, Email Campaigns, Push Notifications, CRM Strategy, Trading Campaigns, Stakeholder Engagement, Marketing Automation, Braze, Segmentation, Loyalty, Retention, CRM Analytics, Hybrid, Leicester.
If you can’t see what you’re looking for right now, send us your CV anyway – we’re always getting fresh new roles through the door.
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Senior CRM Performance Manager employer: Harnham Ltd
Contact Detail:
Harnham Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Performance Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and lifecycle marketing. Understanding current best practices will not only help you in interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the CRM space, especially those who have experience in consumer or membership-based businesses. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've improved CRM campaign performance in previous roles. Be ready to share metrics and outcomes that highlight your impact on engagement and conversion rates.
✨Tip Number 4
Brush up on your technical skills, particularly with CRM platforms like Braze or Salesforce. Being able to speak confidently about your hands-on experience with these tools will set you apart from other candidates.
We think you need these skills to ace Senior CRM Performance Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and lifecycle marketing. Focus on achievements that demonstrate your ability to improve campaign performance, especially in email and push channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific examples of how you've successfully managed CRM campaigns and improved engagement metrics in previous roles.
Highlight Technical Skills: Since the role requires strong Excel/Google Sheets skills and familiarity with CRM platforms like Braze or Salesforce, be sure to mention any relevant technical skills or experiences that align with these requirements.
Prepare for Interviews: Anticipate questions related to your experience in stakeholder management and team leadership. Be ready to discuss how you’ve influenced cross-functional teams and mentored others in CRM practices.
How to prepare for a job interview at Harnham Ltd
✨Know Your CRM Metrics
Make sure you understand key CRM performance metrics such as engagement rates, CTR, and ROI. Be prepared to discuss how you've used these metrics in past roles to drive campaign success.
✨Showcase Your Stakeholder Management Skills
Since this role involves working closely with various teams, be ready to share examples of how you've effectively managed stakeholders in previous positions. Highlight your ability to influence and align different departments towards common goals.
✨Demonstrate Your Technical Proficiency
Familiarity with CRM platforms like Braze or Salesforce is crucial. Brush up on your technical skills, especially in Excel or Google Sheets, and be prepared to discuss any hands-on experience you have with HTML or Liquid templating for email customisation.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about past challenges you've faced in CRM roles and how you approached them, particularly in terms of campaign planning and execution.
