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For Companies At a Glance
- Tasks: Lead lifecycle marketing and drive customer retention through innovative email campaigns.
- Company: Fast-growing health and wellness brand with a strong subscription model.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a science-led team focused on building strong brand momentum.
- Why this job: Make a measurable impact in a thriving direct-to-consumer business.
- Qualifications: Experience in CRM strategy and hands-on execution.
The predicted salary is between 57500 - 57500 £ per year.
This CRM Manager role offers the chance to take real ownership of lifecycle marketing within a high growth direct to consumer environment where CRM is a core commercial lever. We are looking for someone who enjoys combining strategy with hands on execution and wants to make a measurable impact across retention, subscription performance, and customer lifetime value.
The Company
We are a fast growing direct to consumer business operating in the health and wellness space, with a strong subscription and repeat purchase model. Our growth has averaged around 30 percent year on year, supported by a sizeable and engaged customer base. The business is science led, product focused, and continues to build strong brand momentum. CRM plays a central role in how we retain customers and drive long term value.
The Role
We are hiring a CRM Manager to own and scale lifecycle marketing across email, driving retention, subscription performance, and customer lifetime value in a high growth DTC environment. You will translate CRM strategy into campaigns, automations, and experimentation, while managing a CRM Executive and partnering closely with brand, product, and data teams to deliver measurable commercial impact.
Own lifecycle marketing delivery across CRM channels, with email as the primary focus.
CRM Manager in Surrey employer: Harnham - Data & Analytics Recruitment
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Surrey
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM successes. When you get that interview, bring tangible examples of how you've driven retention and customer lifetime value.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out to companies you admire, like us at StudySmarter, and express your interest. Sometimes, the best opportunities are created rather than found.
✨Tip Number 4
Prepare for the interview by understanding the company’s CRM strategy. Research their current campaigns and think about how you can contribute. Tailor your answers to show you’re ready to make an impact from day one!
We think you need these skills to ace CRM Manager in Surrey
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let us see your enthusiasm for CRM! Share specific examples of how you've successfully managed lifecycle marketing in the past. We want to know what makes you tick and how you can bring that energy to our team.
Tailor Your CV and Cover Letter: Make sure your CV and cover letter are tailored to the CRM Manager role. Highlight relevant experience and skills that align with our needs, especially around retention and subscription performance. A personalised application shows us you’re genuinely interested!
Be Data-Driven: Since we’re all about measurable impact, include any data or metrics that showcase your previous successes in CRM. Whether it’s improved retention rates or increased customer lifetime value, numbers speak volumes and will catch our eye!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM tools and strategies. Familiarise yourself with lifecycle marketing concepts, especially how they apply to retention and customer lifetime value. This will show that you’re not just a strategist but also someone who can execute effectively.
✨Showcase Your Hands-On Experience
Prepare examples of past campaigns you've managed, particularly those that drove measurable results. Be ready to discuss specific metrics like subscription performance and retention rates. This will demonstrate your ability to combine strategy with execution, which is key for this role.
✨Understand the Company’s Brand and Product
Research the company’s health and wellness products and their target audience. Knowing their brand values and how they engage customers will help you tailor your responses and show that you’re genuinely interested in contributing to their growth.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about their current CRM challenges or how they measure success in lifecycle marketing. This not only shows your interest but also positions you as someone who is proactive and eager to make an impact.