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For Companies At a Glance
- Tasks: Lead a team to develop CRM strategies and enhance customer loyalty.
- Company: Join a well-known UK retailer embracing data-driven growth.
- Benefits: Enjoy a salary up to £85,000 and hybrid working options.
- Why this job: Be part of a dynamic team making a real impact on customer engagement.
- Qualifications: Experience in retail, team leadership, and loyalty programmes is essential.
- Other info: Hands-on experience with Braze is a bonus!
The predicted salary is between 51000 - 85000 £ per year.
This well-known retailer in the UK is becoming more and more data-driven, and they are now looking for a Senior CRM Manager as part of this growth!
As a Senior CRM Manager, you can expect to be involved in the following:
- Leading a team of 3 to set CRM strategies
- Working on driving customers to the store and increasing loyalty
- Driving value from customers across the whole customer lifecycle
- Taking responsibility for the tracking of customer targets
- Work cross-functionally to support their commercial plans via CRM activities
- Adopt a data-centric approach to CRM
- Review and relaunch the business' loyalty proposition
Your Skills and Experience
- Experience in the retail space is a plus
- Experience leading teams and delivering commercial value is required
- Strong personalisation experience is needed
- Loyalty programme experience is a must have
- Hands on experience with Braze is a plus
Benefits
- Salary up to £85,000
- Hybrid working
- Great experience to lead a brilliant team
How to apply
Express your interest by sending your CV to Theo via the apply link on this page.
Senior CRM Manager employer: Harnham - Data & Analytics Recruitment
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM, especially within the retail sector. Understanding how data-driven strategies can enhance customer loyalty will give you an edge during discussions.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully led teams in the past. Be ready to discuss specific outcomes and how your strategies drove commercial value.
✨Tip Number 3
Brush up on your personalisation techniques and be prepared to share innovative ideas on how to implement them effectively. This is crucial for enhancing customer engagement and loyalty.
✨Tip Number 4
If you have experience with Braze or similar CRM tools, make sure to highlight this in conversations. Being hands-on with such platforms can set you apart from other candidates.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and retail. Emphasise your leadership skills and any specific achievements related to customer loyalty programmes.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven strategies and your experience with CRM systems. Mention your familiarity with tools like Braze and how you can contribute to the company's goals.
Highlight Team Leadership Experience: In your application, provide examples of how you've successfully led teams in the past. Discuss your approach to setting CRM strategies and driving commercial value through effective team management.
Showcase Data-Centric Approach: Demonstrate your understanding of a data-centric approach to CRM in your application. Include specific examples of how you've used data to enhance customer experiences and drive loyalty.
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Showcase Your Leadership Skills
As a Senior CRM Manager, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any specific achievements that demonstrate your ability to drive results through effective team management.
✨Demonstrate Your Data-Driven Approach
This role requires a strong focus on data. Be ready to talk about how you've used data to inform your CRM strategies in previous roles. Discuss specific metrics you've tracked and how they influenced your decision-making process.
✨Discuss Personalisation and Loyalty Programmes
Since personalisation and loyalty programmes are key aspects of this role, prepare to share your experience in these areas. Talk about successful campaigns you've led and how they improved customer engagement and loyalty.
✨Familiarise Yourself with Braze
If you have hands-on experience with Braze, make sure to mention it during the interview. If not, do some research on the platform and be ready to discuss how you would leverage it for CRM activities. Showing initiative in learning about the tools they use can set you apart.
