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- Tasks: Lead a team to create and execute impactful CRM strategies.
- Company: Join a dynamic company focused on customer loyalty and innovative marketing.
- Benefits: Enjoy a competitive salary, flexible hybrid working, and great perks.
- Why this job: Be part of a crucial relaunch and make a real impact on customer engagement.
- Qualifications: Experience in leading CRM teams and expertise in retail or B2C required.
- Other info: This role offers a chance to shape the future of our loyalty programme.
The predicted salary is between 60000 - 84000 £ per year.
Location: Southampton (Hybrid) - very flexible working
Salary: £70,000 + Benefits
About the Role:
We are seeking a Senior CRM Manager to lead a team in developing and executing CRM strategies that drive customer loyalty, sales, and profit. You will own the cross-channel CRM strategy, manage budgets, and collaborate with key business functions to deliver measurable results. This role will also play a critical part in the relaunch of the company's loyalty proposition.
Key Responsibilities:
- Lead and develop a team to deliver CRM strategies across various channels.
- Own and execute CRM plans to meet commercial and customer targets.
- Collaborate with business leaders to align CRM activities with overall objectives.
- Manage CRM budget, track performance, and optimise strategies based on data.
Required Skills & Experience:
- Proven experience leading CRM teams within retail or B2C.
- Expertise in CRM systems, personalisation, and loyalty programmes.
- Strong analytical skills with experience in campaign management platforms.
- Excellent communication and stakeholder management abilities.
How to Apply:
If you're passionate about CRM strategy and team leadership, apply now!
Senior CRM Manager employer: Harnham - Data & Analytics Recruitment
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarise yourself with the latest CRM trends and technologies. Being knowledgeable about current tools and strategies will not only help you in interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the CRM space, especially those who have experience in retail or B2C sectors. Attend industry events or webinars to make connections that could provide insights or even referrals for the role.
✨Tip Number 3
Prepare specific examples of how you've successfully led CRM initiatives in the past. Highlight measurable outcomes, such as increased customer retention rates or sales growth, to showcase your impact and expertise.
✨Tip Number 4
Research StudySmarter's current CRM strategies and loyalty programmes. Understanding our approach will allow you to tailor your discussions during the interview, showing that you're genuinely interested in contributing to our goals.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in leading CRM teams, particularly within retail or B2C environments. Use specific examples that demonstrate your expertise in CRM systems and loyalty programmes.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM strategy and team leadership. Mention how your skills align with the company's objectives and how you can contribute to their CRM initiatives.
Showcase Analytical Skills: Since strong analytical skills are crucial for this role, include examples of how you've used data to optimise CRM strategies in previous positions. Highlight any experience with campaign management platforms.
Highlight Collaboration Experience: Emphasise your ability to collaborate with business leaders and manage stakeholders. Provide examples of successful projects where you aligned CRM activities with overall business objectives.
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Showcase Your Leadership Skills
As a Senior CRM Manager, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any specific achievements that demonstrate your ability to inspire and develop others.
✨Demonstrate Your CRM Expertise
Make sure to brush up on your knowledge of CRM systems and personalisation strategies. Be ready to discuss specific tools you've used and how they contributed to successful campaigns. This will show that you have the technical know-how required for the role.
✨Prepare for Data-Driven Discussions
Since the role involves managing budgets and tracking performance, be prepared to talk about your analytical skills. Bring examples of how you've used data to optimise CRM strategies in previous roles, and be ready to discuss the impact of those decisions on customer loyalty and sales.
✨Align with Company Objectives
Research the company's overall objectives and think about how your CRM strategies can align with them. During the interview, express your understanding of their business goals and how you plan to contribute to achieving them through effective CRM management.
