At a Glance
- Tasks: Lead and optimise CRM strategies for customer engagement across multiple channels.
- Company: Fast-growing international organisation with a dynamic work culture.
- Benefits: Competitive salary, hybrid working, and additional benefits.
- Other info: 12-month maternity cover with opportunities for professional growth.
- Why this job: Make a real impact on customer experiences and drive innovative campaigns.
- Qualifications: Strong CRM experience and data-driven mindset required.
The predicted salary is between 65000 - 65000 £ per year.
We're looking for an experienced Senior CRM Manager to join a fast-growing international organisation on a 12-month maternity cover contract. This is a great opportunity for a commercially minded, data-driven CRM professional to lead customer lifecycle campaigns across multiple markets and channels.
The Role
- You'll own and optimise CRM strategy across acquisition, onboarding, engagement, retention and reactivation, delivering personalised multi-channel campaigns across email, SMS, app and direct mail.
- Working closely with marketing, digital and regional stakeholders, you'll use data and automation to improve customer engagement and conversion performance.
Key Responsibilities
- Lead end-to-end CRM campaign planning and delivery
- Manage customer lifecycle and retention strategies
- Drive segmentation, targeting and personalisation
- Analyse campaign and customer journey performance
- Deliver actionable reporting and insights
- Collaborate with cross-functional international teams
- Support CRM innovation and automation initiatives
- Manage campaign calendars and CRM priorities
About You
- Strong CRM and lifecycle marketing experience
- Experience running campaigns across multiple channels
Senior CRM Manager - 12 month FTC employer: Harnham - Data & Analytics Recruitment
Join a dynamic and fast-growing international organisation as a Senior CRM Manager, where you will thrive in a hybrid work environment in London. Our company fosters a collaborative culture that values innovation and personal growth, offering competitive benefits and opportunities for professional development. With a focus on data-driven strategies and cross-functional teamwork, you'll play a pivotal role in enhancing customer engagement while enjoying the unique advantages of working in a vibrant city.
Contact Details:
Harnham - Data & Analytics Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager - 12 month FTC
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM space and let them know you're on the lookout for opportunities. You never know who might have a lead or can refer you to the right person.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their goals, especially around customer engagement and retention.
✨Tip Number 3
Showcase your data-driven mindset! Bring examples of how you've used data to optimise campaigns in the past. This will demonstrate your ability to deliver actionable insights and improve performance.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior CRM Manager - 12 month FTC
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Senior CRM Manager role. Highlight your CRM and lifecycle marketing experience, and don’t forget to mention any data-driven campaigns you've led!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Talk about your passion for CRM and how you’ve successfully driven customer engagement in previous roles.
Showcase Your Data Skills:Since this role is all about being data-driven, make sure to include specific examples of how you've used data to optimise campaigns. We love seeing numbers and results, so don’t hold back!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer lifecycle management and be ready to discuss how you've successfully implemented strategies in previous roles. This will show that you're not just familiar with the tools, but also the best practices.
✨Showcase Your Data Skills
Since this role is data-driven, prepare to talk about specific metrics you've improved through your campaigns. Bring examples of how you've used data to drive decisions and enhance customer engagement. Being able to quantify your successes will make a strong impression.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical CRM challenges. Think about how you would approach campaign planning or handle customer retention issues. Practising these scenarios can help you articulate your thought process clearly during the interview.
✨Highlight Collaboration Experience
This role involves working closely with various teams, so be ready to discuss your experience collaborating with marketing, digital, and regional stakeholders. Share specific examples of successful projects where teamwork played a key role in achieving your goals.
