At a Glance
- Tasks: Lead a team to enhance CRM strategies for diverse ecommerce clients.
- Company: Join a vibrant retention agency focused on building lasting customer relationships.
- Benefits: Enjoy a hybrid work model, competitive salary, and a people-first culture.
- Why this job: Be part of a dynamic team that values collaboration and personal growth.
- Qualifications: Strong Klaviyo expertise and proven ecommerce retention experience required.
- Other info: Opportunity for career progression into a Head of CRM role.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
SENIOR CRM MANAGERUP TO £60,000 HYBRID – LONDON, 3 DAYS A WEEK
Please note, the company is unable to offer sponsorship and you must be a UK resident to apply
Company
This growing retention agency is dedicated to helping ambitious ecommerce brands build lasting customer relationships. With a specialist focus on CRM and email marketing, the team of 11 partners with direct-to-consumer brands to deliver high-impact lifecycle strategies. They work exclusively with Klaviyo and Shopify, positioning themselves as true experts in their niche. Collaboration, accountability, and culture are at the heart of the business. With a new East London office and a people-first mindset, they're proud of their vibrant, social environment and growth-focused outlook.
The Role
This agency is seeking a CRM leader to take ownership of retention strategy across a diverse client portfolio. You'll manage and mentor a team of three CRM specialists, act as the go-to expert on Klaviyo, and oversee CRM execution across up to 20 ecommerce accounts.
This is a hands-on leadership role where you'll partner directly with clients to elevate their retention performance, while balancing team management, client strategy, and campaign optimisation.
Key Responsibilities:
- Lead and mentor a team of 3 CRM specialists, ensuring consistent delivery across accounts.
- Act as the strategic lead for client CRM/retention programmes, advising on lifecycle strategies and optimisation.
- Oversee all CRM briefs and execution across 20+ client accounts.
- Own and report on CRM KPIs across accounts, ensuring measurable client growth.
- Drive campaign testing, measurement, and optimisation.
- Collaborate with account managers, designers, and copywriters to deliver best-in-class campaigns.
Role Requirements
Must-haves:
- Strong Klaviyo expertise and enthusiasm (active in the community, e.g. events).
- Proven experience with ecommerce retention, ideally within Shopify.
- CRM leadership experience (managing at least one direct report).
- Strategic background in CRM, ideally across multiple accounts.
- Strong time management skills and ability to balance leadership with hands-on strategy.
Nice-to-haves:
- Agency background or experience in a fast-growth ecommerce brand.
- Ambition to step into a Head of CRM role, with a roadmap for progression in place.
Senior CRM Manager employer: Harnham - Data & Analytics Recruitment
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Network with professionals in the CRM and ecommerce space, especially those who have experience with Klaviyo and Shopify. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in retention strategies.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully managed teams in previous roles. Highlight any mentoring experiences you have, as this is crucial for the Senior CRM Manager position.
✨Tip Number 3
Familiarise yourself with the specific challenges faced by ecommerce brands in retention marketing. Prepare insights or case studies that demonstrate your understanding of effective lifecycle strategies and how they can be applied to different client accounts.
✨Tip Number 4
Engage with the Klaviyo community online. Participate in forums or social media groups where you can share your expertise and learn from others. This will not only enhance your knowledge but also position you as a thought leader in the field.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with CRM, particularly your expertise in Klaviyo and Shopify. Emphasise any leadership roles you've held and your success in managing teams and client accounts.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and retention strategies. Mention specific examples of how you've improved client retention in previous roles and how you can bring that expertise to the agency.
Showcase Relevant Skills: Clearly outline your skills related to campaign optimisation, time management, and strategic planning. Use bullet points to make these stand out and ensure they align with the job requirements.
Highlight Your Team Management Experience: Since this role involves mentoring a team, be sure to include details about your leadership style and any successful projects where you led a team to achieve significant results.
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Showcase Your Klaviyo Expertise
Make sure to highlight your experience with Klaviyo during the interview. Discuss specific campaigns you've managed, any community involvement, and how you've leveraged the platform to drive retention for ecommerce brands.
✨Demonstrate Leadership Skills
Prepare examples of how you've successfully led and mentored teams in the past. Be ready to discuss your management style and how you ensure consistent delivery across accounts while fostering a collaborative environment.
✨Discuss Strategic Thinking
Be prepared to talk about your strategic approach to CRM and retention. Share insights on how you've developed lifecycle strategies and optimised campaigns for multiple clients, showcasing your ability to balance hands-on work with leadership.
✨Emphasise Time Management Abilities
Since this role requires balancing various responsibilities, illustrate your time management skills. Provide examples of how you've effectively prioritised tasks and managed your time in previous roles to meet client needs and drive results.