At a Glance
- Tasks: Own and develop CRM campaign measurement frameworks to optimise marketing performance.
- Company: Join a well-known UK retail business with a focus on innovation.
- Benefits: Up to £55,000 salary, bonus, and hybrid working model.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Make a real impact by enhancing marketing strategies and driving results.
- Qualifications: Experience in CRM analytics and a passion for data-driven decision making.
The predicted salary is between 50000 - 55000 £ per year.
Up to £55,000 + bonus
Cheadle (Near Manchester) - Hybrid (typically 1 day per week)
I'm hiring a Senior CRM Analyst to join a well-known UK retail business, helping to strengthen how they measure and optimise marketing performance. This is a core hire for the team, focused on building and embedding best-practice campaign measurement across CRM.
The role
You'll sit within the CRM analytics team, working across marketing, product, and commercial teams to:
- Define how campaigns should be measured
- Improve understanding of incremental uplift and ROI
- Upskill the wider team on measurement methodologies
This is less about building dashboards - and more about thinking critically about what 'good' looks like in marketing performance.
What you'll be doing
- Own and develop CRM campaign measurement frameworks
- Evaluate performance across channels (email, app, vouchers, direct mail)
- Design and implement test control methodologies to measure incremental impact
- Analyse campaign performance and translate results into clear recommendations
- Work closely with stakeholders to define success metrics and improve targeting
- Coach and support...
Senior CRM Analyst (Marketing Measurement) employer: Harnham - Data & Analytics Recruitment
Join a leading UK retail business that values innovation and collaboration, offering a dynamic work environment in Cheadle, near Manchester. With a strong focus on employee development, you will have the opportunity to enhance your skills in CRM analytics while working alongside passionate professionals dedicated to optimising marketing performance. Enjoy a hybrid working model, competitive salary, and a culture that encourages critical thinking and creativity.
Contact Details:
Harnham - Data & Analytics Recruitment Recruitment Team
