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For Companies At a Glance
- Tasks: Build and optimise audiences for multi-channel campaigns while analysing performance.
- Company: Leading gaming and entertainment brand driving digital transformation.
- Benefits: Up to £60,000 salary, bonus, hybrid work, and career growth opportunities.
- Why this job: Be part of a major CRM innovation journey with a recognised consumer brand.
- Qualifications: Experience in CRM analytics, strong SQL skills, and familiarity with multi-channel campaigns.
- Other info: Collaborative team environment with exposure to high-profile projects.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
SENIOR CRM ANALYSTUP TO £60,000 + BONUSWATFORD – HYBRID, 3 DAYS A WEEK IN OFFICE
Please note, sponsorship is not available. Applicants must be UK residents.
Company
A leading name in the gaming and entertainment sector is undergoing a major digital transformation, investing heavily in CRM and marketing technology to deliver more personalised, data-driven campaigns. With one of the UK's largest marketing spends and a mission-driven approach, the organisation donates over £30 million each week to good causes and has bold ambitions to double this impact in the coming decade. Analytics and CRM are central to this journey, shaping strategy across customer engagement and retention.
The Role
This is a key role within the CRM analytics function, focused on both decisioning and campaign performance analysis. You'll be responsible for building and segmenting audiences across multiple channels, as well as measuring and optimising campaign impact. Working within a collaborative team of six, you'll partner with the CRM operations team to deliver end-to-end campaigns, from targeting to reporting.
The role offers a balance between hands-on SQL-driven audience builds and deeper campaign analytics, with flexibility to lean into either side depending on your strengths. You'll also gain exposure to high-profile projects, including digital transformation initiatives, major campaign launches, and advanced personalisation strategies.
Key Responsibilities
- Build, segment, and optimise audiences for multi-channel campaigns (email, app, web, push, paid social, personalisation).
- Analyse campaign performance, measure ROI, and provide actionable recommendations.
- Develop dashboards and reporting in Power BI to track KPIs and performance trends.
- Partner with the operations team to ensure smooth end-to-end campaign delivery.
- Contribute to personalisation, automation, and CRM transformation projects.
- Take ownership of specific campaign streams, including promotional and product launch activity.
- Test and refine campaign logic, driving innovation in targeting and engagement.
Role Requirements
- Experience in CRM, marketing analytics, or decisioning.
- Strong SQL skills (essential for audience builds and analytics).
- Experience with multi-channel CRM campaigns.
- Comfortable analysing campaign performance and presenting recommendations.
- Experience with Salesforce Marketing Cloud (or similar CRM platforms).
- Exposure to Power BI or other BI/reporting tools.
- Background in consumer-focused industries (retail, FMCG, gaming, etc.).
- Interest in digital transformation, personalisation, and advanced campaign strategy.
Why Apply?
- Join during a period of significant CRM innovation and transformation.
- Work on one of the UK's most recognised consumer brands.
- Broad exposure across multiple channels and campaign types.
- Balance of hands-on technical delivery and strategic impact.
- Collaborative, growing team with clear opportunities to expand your remit.
Senior CRM Analyst employer: Harnham - Data & Analytics Recruitment
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the gaming and entertainment sector, especially those working in CRM. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! If you’ve got strong SQL skills or experience with Power BI, create a mini-project or dashboard to showcase your abilities. Share it on LinkedIn or during interviews to stand out from the crowd.
✨Tip Number 3
Prepare for the interview by diving deep into the company’s recent campaigns. Understand their approach to personalisation and data-driven strategies. This will help you demonstrate your knowledge and passion for their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior CRM Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Senior CRM Analyst role. Highlight your SQL expertise and any relevant campaign analytics experience to catch our eye!
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about CRM and how your background aligns with our mission. Share specific examples of your work in multi-channel campaigns to show us what you can bring to the team.
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, don’t shy away from showcasing your analytical prowess. Mention any tools you've used, like Power BI, and how you've measured campaign performance in past roles.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Know Your SQL Inside Out
As a Senior CRM Analyst, strong SQL skills are essential. Brush up on your SQL queries and be ready to discuss how you've used them in past projects. Prepare to showcase your ability to build and segment audiences effectively.
✨Showcase Your Campaign Successes
Be prepared to talk about specific multi-channel campaigns you've worked on. Highlight your role in analysing performance and the actionable recommendations you provided. Use metrics to demonstrate your impact and how you contributed to campaign optimisation.
✨Familiarise Yourself with Power BI
Since you'll be developing dashboards and tracking KPIs, make sure you're comfortable discussing your experience with Power BI or similar tools. Bring examples of dashboards you've created and how they helped in decision-making processes.
✨Emphasise Collaboration Skills
This role involves partnering with the CRM operations team, so highlight your teamwork experience. Share examples of how you've successfully collaborated on projects, ensuring smooth campaign delivery and contributing to personalisation strategies.
