At a Glance
- Tasks: Lead loyalty analytics to enhance customer retention and engagement strategies.
- Company: Join a leading consumer brand focused on customer loyalty and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Dynamic team environment with a focus on long-term career growth.
- Why this job: Shape the future of customer loyalty with data-driven insights and innovative strategies.
- Qualifications: Experience in marketing analytics and a passion for customer engagement.
The predicted salary is between 60750 - 74250 £ per year.
This is an opportunity to take ownership of loyalty analytics within a well-established consumer brand.
You'll play a role in shaping how the business understands, grows and optimises its loyalty programme, using data to drive customer retention, increase lifetime value, and enhance omnichannel engagement.
The Company They are a leading consumer-focused organisation with a significant customer base across both digital and physical channels.
Customer loyalty sits at the heart of their growth strategy, with continued investment in analytics, personalisation and customer insight.
The business is focused on building stronger long-term customer relationships and creating more value from its loyalty programme.
The Role As a Marketing Analytics Manager, you will be responsible for developing the analytical framework that underpins the loyalty programme and customer strategy.
Key responsibilities include: Driving insights into loyalty programme performance, customer retention and lifetime value.
Understanding how loyalty members behave across online and offline channels to improve omnichannel engagement.
Developing customer segmentation strategies to identify high-value audiences and support targeted marketing activity.
Measuring the effectiveness of loyalty initiatives, promotions, rewards and personalised campaigns.
Designing testing frameworks to assess the impact of customer engagement and retention activity.
Building and improving reporting and dashboard capabilities to provide visibility of programme performance.
Partnering closely with Marketing, CRM, Product and Data teams to turn analysis into commercial action.
Providing strategic recommendations on how the loyalty programme can grow membership, increase engagement and drive customer value.
Your Skills
Marketing Analytics Manager - Loyalty Programme employer: Harnham - Data & Analytics Recruitment
Join a leading martech company that offers a remote-first work environment, allowing you to balance your professional and personal life while contributing to innovative projects backed by Google. With a strong focus on employee growth, you'll have the opportunity to collaborate with a talented team, enhance your skills in app development, and play a crucial role in shaping the future of digital marketing analytics. Enjoy competitive salaries and benefits as you thrive in a culture that values creativity and technical excellence.
Contact Details:
Harnham - Data & Analytics Recruitment Recruitment Team
