Senior CRM and Loyalty Manager in London

Senior CRM and Loyalty Manager in London

London Full-Time 60000 - 75000 £ / year (est.) Home office (partial)
Harnham - Data & Analytics Recruitment

At a Glance

  • Tasks: Lead CRM projects, develop strategies, and analyse campaign performance for top brands.
  • Company: Fast-growing digital growth agency in central London with a collaborative culture.
  • Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
  • Other info: Opportunity to influence client outcomes and work on high-impact projects across industries.
  • Why this job: Shape impactful CRM programmes and build strong client relationships in a dynamic environment.
  • Qualifications: Strong CRM experience, analytical mindset, and ability to present to senior stakeholders.

The predicted salary is between 60000 - 75000 £ per year.

This is a rare opportunity to step into a senior, client-facing CRM role where strategy, insight, and delivery carry equal weight. You will play a central role in shaping CRM programmes for well-known brands, acting as a trusted advisor while still staying close to execution and impact.

The Company

They are a fast-growing digital growth agency based in central London, known for combining data-driven insight with creative CRM thinking. With a strong reputation for quality and a collaborative culture, they offer an environment where CRM specialists can genuinely influence client outcomes.

The Role

As Senior CRM Manager, you will lead CRM projects end to end across a portfolio of clients, balancing strategic direction with hands-on delivery. You will work closely with senior client stakeholders while guiding and supporting more junior team members on projects.

  • Developing multi-channel CRM and contact strategies aligned to commercial objectives
  • Managing email, push, and SMS activity, including segmentation, automated journeys, and dynamic content
  • Reviewing existing CRM activity to identify opportunities to improve performance and efficiency
  • Advising clients on how to maximise value from their CRM and marketing technology
  • Supporting CRM platform implementation and migrations where required
  • Shaping data strategies to enable better customer understanding and insight
  • Analysing campaign performance and turning insight into clear, actionable recommendations
  • Building strong client relationships and contributing to account growth

Your Skills and Experience

You will bring strong commercial experience in CRM, ideally within an agency or multi-client environment. You are comfortable defining CRM strategy as well as delivering against it, and confident presenting recommendations to senior stakeholders. An analytical mindset, experience using data to guide decisions, and exposure to marketing automation platforms are all essential. You enjoy leading projects and collaborating with others, even without formal line management responsibility.

Exposure to varied, high-impact CRM projects across multiple industries.

How to Apply

If you are looking for a senior CRM role that combines strategy, client influence, and hands-on impact, apply now to learn more.

Senior CRM and Loyalty Manager in London employer: Harnham - Data & Analytics Recruitment

As a fast-growing digital growth agency based in central London, we pride ourselves on our collaborative culture and commitment to quality, making us an excellent employer for CRM specialists. Our hybrid working model allows for flexibility while fostering strong client relationships and providing ample opportunities for professional development and influence over impactful projects. Join us to be part of a dynamic team where your insights and creativity can truly shape client outcomes.

Harnham - Data & Analytics Recruitment

Contact Details:

Harnham - Data & Analytics Recruitment Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior CRM and Loyalty Manager in London

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We think you need these skills to ace Senior CRM and Loyalty Manager in London

CRM Strategy Development
Client Relationship Management
Data Analysis
Marketing Automation Platforms
Multi-channel CRM Strategies
Segmentation
Automated Journeys

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham - Data & Analytics Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Harnham - Data & Analytics Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham - Data & Analytics Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Harnham - Data & Analytics Recruitment

Showcase Your Creative Campaigns

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Know Your Digital Tools Inside Out

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Demonstrate Your Passion for Marketing

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