Job Description
Director of Performance Marketing
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London - hybrid - 2-3x a week in office
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Up to £200,000 plus high six-figure equity
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This is a rare opportunity to shape the growth engine of a fast-scaling consumer business. You will take ownership of performance marketing strategy at a pivotal moment, driving the shift from aggregator-led acquisition to a multi-product, app-first ecosystem with millions of users.
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The Company
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They are a digital consumer brand entering its next phase of growth, expanding from strong foundations into a scaled, multi-product platform. Over the last 18 months they have invested heavily in brand, creative, customer AI, and app-led growth, with performance marketing emerging as a critical capability. They are now building a strategic layer that links daily performance activity to wider commercial ambitions, profitability, and long-term user growth.
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The Role
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As Director of Performance Marketing, you will set the strategic direction for how the business acquires and grows high-value customers. You will work closely with senior leadership to build confidence in performance marketing as a growth engine.
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Key responsibilities include:
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* Owning the long-term performance marketing strategy across all app acquisition channels
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* Building clear measurement, tracking, and operating models that connect channel activity to commercial outcomes
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* Leading a high-performing performance team, including an established executional lead and agency partners
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* Scaling paid media across Meta, Google, Apple Search and emerging channels
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* Creating frameworks for incrementality, experimentation, and test-and-learn best practice
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* Partnering closely with Product, Customer Analytics, LTV, and MarTech to drive full-funnel growth
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* Embedding AI-driven optimisation and workflow improvements
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Your Skills and Experience
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You will bring:
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* A strong background in tech or consumer tech businesses
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* Deep understanding of high-value app acquisition and digital growth funnels
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* Ability to think strategically and connect performance activity to unit economics and long-term commercial goals
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* Confidence managing large budgets and blended in-house/agency delivery models
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* Strong numerical capability, ideally with a STEM background
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* Experience building measurement frameworks and performance operating models
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* A mindset that looks beyond channels to the full customer journey and ecosystem
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What They Offer
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* Base salary between £150,000 and £200,000
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* A high six-figure equity package
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* Opportunity to build a world-class performance marketing function at scale
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* Senior visibility, strategic ownership, and influence across the organisation
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* Career progression within a high-growth digital business
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How to Apply
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If you are ready to lead a high-impact performance marketing strategy in a scaling consumer environment, please apply today.
Director of Performance Marketing in London employer: Harnham - Data & Analytics Recruitment
Join a leading martech company that offers a remote-first work environment, allowing you to balance your professional and personal life while contributing to innovative projects backed by Google. With a strong focus on employee growth, you'll have the opportunity to collaborate with a talented team, enhance your skills in app development, and play a crucial role in shaping the future of digital marketing analytics. Enjoy competitive salaries and benefits as you thrive in a culture that values creativity and technical excellence.
Contact Details:
Harnham - Data & Analytics Recruitment Recruitment Team
