Digital Analytics Lead in London

Digital Analytics Lead in London

London Full-Time On-site
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Digital Analytics Lead

Up to £56,000 Fully Remote UK

A leading UK organisation is looking for a Digital Analytics Lead to take ownership of its digital measurement strategy and turn data into actionable insight.

This is a hands‑on role working across digital product, marketing, data and technology. You'll help define measurement strategies, improve tracking and data quality, and translate business requirements into clear technical specifications.

Key responsibilities

  • Own and develop digital measurement strategy
  • Audit and improve data layers and tracking
  • Work hands‑on with GTM and GA4
  • Define technical tracking requirements and support implementation
  • Lead QA, governance and consent‑related activity
  • Analyse digital journeys and performance
  • Work closely with internal teams and external analytics agencies
  • Line manage one Digital Analytics specialist

About you

We're particularly looking for strong hands‑on experience with GTM and data layers . You should be confident auditing existing implementations, identifying tracking gaps and writing clear technical requirements.

Experience with GA4, BigQuery, Custom JavaScript/HTML and digital measurement strategy would be highly beneficial.

You'll be a self‑starter who is comfortable working autonomously and communicating technical concepts to non‑technical stakeholders.

Package

  • Salary up to £56,000
  • Fully remote, with occasional office travel
  • Competitive benefits

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Digital Analytics Lead in London employer: Harnham - Data & Analytics Recruitment

Join a forward-thinking SaaS organisation in London, where you'll not only lead the Data Engineering function but also play a pivotal role in shaping the future of AI and data solutions. With a strong emphasis on innovation, employee development, and a collaborative work culture, this company offers clear progression opportunities and the chance to work on impactful projects that drive commercial success. Enjoy a supportive environment that values your expertise while you tackle exciting technical challenges and contribute to the growth of a rapidly expanding business.

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Contact Details:

Harnham - Data & Analytics Recruitment Recruitment Team