Head of Performance Marketing in Guildford

Head of Performance Marketing - Surrey This is an opportunity to shape the performance marketing strategy of a fast-growing direct-to-consumer subscription business with a highly engaged customer base. Joining at a pivotal stage of growth, you will have the autonomy to define the roadmap, influence senior leadership decisions, and drive measurable commercial impact across acquisition, retention and customer lifetime value.The Company They are a high-growth consumer brand operating within a subscription-led model, with a strong focus on customer retention and long-term value creation. The business has built a loyal customer base and continues to invest heavily in digital growth, customer experience, and performance marketing capabilities.Following recent investment and continued expansion, they are looking to strengthen senior marketing leadership. This role offers the opportunity to play a key part in shaping how the business acquires, retains and grows its customer base.The Role As Head of Performance Marketing, you will lead the overall performance marketing strategy and provide commercial direction across the customer journey.Responsibilities include: Owning and evolving the performance marketing strategy across paid social, search and emerging digital channels
Leading, developing and mentoring an existing performance marketing team
Connecting channel performance to wider business objectives including customer acquisition, retention, subscription growth and lifetime value
Evaluating current agency partnerships, channel investment and operational models
Identifying opportunities to optimise the balance between in-house capability and external agency support
Partnering closely with CRM, Ecommerce, Brand, Creative and Product teams to drive integrated growth initiatives
Developing measurement frameworks that go beyond platform reporting and focus on commercial outcomes
Providing senior stakeholders with strategic recommendations on investment priorities, channel effectiveness and future capability requirements
Monitoring performance against key commercial metrics including CAC, LTV, ROAS and customer payback periods
Helping define the long-term structure and evolution of the performance marketing functionYour Skills & Experience Strong leadership experience within performance marketing in a DTC, subscription, ecommerce or consumer-focused environment
Proven ability to develop performance marketing strategy while maintaining visibility of execution and results
Strong commercial understanding of customer acquisition, retention, lifetime value and subscription economics
Experience managing paid media channels including Meta, Google, TikTok and other digital acquisition platforms
Knowledge of attribution, incrementality testing and measurement frameworks
Ability to influence senior stakeholders and provide data-driven commercial recommendations
Experience evaluating agency relationships and operating models
Collaborative approach with experience working across marketing, ecommerce, product and customer functions
Comfortable using analytics and performance insights to guide strategic decisionsWhat They Offer
Performance-related bonus
Comprehensive benefits package
Hybrid working model with flexibility
Opportunity to build and shape a growing function
Significant exposure to senior leadership and strategic decision-making
Clear progression opportunities as the business continues to grow internationallyHow to Apply If you are a commercially minded performance marketing leader looking to drive growth within a high-performing DTC brand, please apply to discuss this opportunity in confidence.