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- Tasks: Lead lifecycle marketing and drive customer engagement through innovative CRM strategies.
- Company: Fast-growing health and wellness subscription business with a collaborative culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team focused on data-driven decisions and customer relationships.
- Why this job: Make a real impact in a high-growth environment while developing your leadership skills.
- Qualifications: Experience in CRM or lifecycle marketing, especially within subscription models.
The predicted salary is between 40000 - 50000 £ per year.
This is a high impact CRM Manager role within a fast growing direct to consumer subscription business where lifecycle marketing is central to commercial performance.
The Company: They are a science led, direct to consumer health and wellness business with a strong subscription and repeat purchase model. CRM plays a critical role in their growth strategy, with a strong focus on long term customer relationships, product engagement, and lifetime value. The business is collaborative, data informed, and investing in its growth marketing capability.
- Own lifecycle marketing execution across CRM channels, with email as the primary channel.
- Translate CRM strategy into high quality campaign plans and automated lifecycle journeys.
- Drive retention, repeat revenue, subscription performance, and lifetime value.
- Manage a high frequency CRM calendar and automation roadmap.
- Lead key lifecycle journeys including welcome, onboarding, replenishment, upsell, repeat purchase, and re purchase.
- Use performance data and customer insight to shape recommendations and future activity.
- Line manage and develop a CRM Executive, with scope to support future team growth.
- Partner closely with Product, Web, Brand, Data, Performance teams, and external technology partners.
- Strong commercial experience in CRM or lifecycle marketing within a subscriptions business.
- Proven ability to own and optimise email marketing programmes end to end.
- Confidence interpreting CRM performance across engagement, retention, revenue, and lifetime value.
- Comfortable working cross functionally with creative, brand, and technical teams.
- Exposure to subscription models, retention or churn initiatives, or predictive and AI driven CRM is beneficial.
- A role with clear commercial impact in a high growth business.
- Opportunity to develop leadership capability as the CRM team expands.
How to Apply: Apply now to explore how this CRM Manager role could be the next step in your lifecycle marketing career.
Locations
CRM Manager - 12 month FTC in Farnham, Surrey employer: Harnham - Data & Analytics Recruitment
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - 12 month FTC in Farnham, Surrey
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work in CRM or lifecycle marketing. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past CRM campaigns and their impact. This will help you stand out during interviews and show that you know your stuff.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing common questions related to CRM and lifecycle marketing. We recommend doing mock interviews with friends or using online platforms to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace CRM Manager - 12 month FTC in Farnham, Surrey
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let your enthusiasm for CRM and lifecycle marketing shine through. We want to see how you can bring that passion to our team and help us drive customer engagement and retention.
Tailor Your Experience: Make sure to highlight your relevant experience in CRM or lifecycle marketing, especially within subscription businesses. We’re looking for specific examples of how you've driven retention and revenue, so don’t hold back!
Be Data-Driven: Since we’re a data-informed company, it’s crucial to mention how you’ve used performance data and customer insights in your previous roles. Show us how you can translate numbers into actionable strategies that boost lifetime value.
Keep It Professional Yet Personal: While we love a professional tone, don’t be afraid to inject a bit of your personality into your application. We’re a collaborative team, and we want to get a sense of who you are beyond your qualifications. Apply through our website and let’s get to know each other!
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in CRM strategies, especially those related to subscription models. Brush up on lifecycle marketing concepts and be ready to discuss how you've successfully executed email campaigns in the past.
✨Showcase Your Data Skills
Since this role is data-informed, prepare to talk about how you've used performance data to drive decisions. Bring examples of how you've interpreted CRM metrics to improve engagement and retention rates, and be ready to suggest how you could apply these insights in their business.
✨Demonstrate Collaboration
This position requires working closely with various teams. Think of examples where you’ve partnered with creative, brand, or technical teams to achieve a common goal. Highlight your ability to communicate effectively across departments and how that has led to successful campaign outcomes.
✨Prepare for Leadership Questions
As you'll be managing a CRM Executive, be prepared to discuss your leadership style and experiences. Think about how you’ve developed team members in the past and how you plan to support future growth within the CRM team.